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The Ultimate Guide to Successfully Rebranding in 2022

Branding is probably the last thing on your mind when you’re first starting your business. After all, it’s challenging  to sit down and browse fonts while you’re still attempting to identify your target audience (and where to find them).

Plus, even if you made creating a brand identity a priority, in the beginning, a change in business plans might have made your first branding strategy outdated. Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you boarded your way through the complete branding process — from brand values to logo difference– somewhere along the way things stopped working.

So you got here, you’re not happy. Luckily, rebranding is not uncommon — many major brands, ranging from Dunkin’ Donuts to Uber, have successfully rebranded in the past. If you’re considering a rebrand, keep reading to what is rebranding, reasons to rebrand and what are their strategies.

Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the purpose of developing a new, differentiated identity in the minds of customers and other stakeholders.

Reasons for Rebranding

Rebranding is a complex process that occasionally also involves risks.

Even well-known brands cannot be immune. heard the tale of Uber? Nearly 44% of people couldn’t identify the Uber logo.

So, if you in detail understand the risks of rebranding, it will help you discover if rebranding your business is a go-to option or not.

In case the sales and brand awareness have reduce, you might want to consider rebranding for good. Hire an expert and follow a fresh marketing approach or conduct thorough marketing research to pin down the purpose.

There are few reasons you might consider a rebrand include market repositioning, mergers & acquisitions, new location, covering up the crisis, looking for attention, etc.

Rebranding Strategies

1- Change your logo

One of the leading strategies of rebranding is changing your logo. Using a new logo will let your audience know that your brand’s identity is different. You can make it smooth, use different colours, etc. The leading reason to change your logo is so it matches with the new identity that you’re marketing with the rebrand.

2- Shift Brand Repositioning

After changing your brand logo, it’s crucial to also shift your brand positioning. You can’t simply change your colours and logo and call it a day. The content that you’re marketing needs to convey a certain message, whether that’s your mission, values, or vision. By repositioning your brand will let your customers know what your new mission, values, or vision is.

3- Create new ads

Once you have decided your logo design and messaging, now you must create new advertisements and content that go along with the messaging. The new advertisements should clearly tell your unique brand story and meet up with the audience successfully. This will boost your reach on different platforms and draw in more desired customers.

4- Change your brand’s voice

Finally, when it’s time to rebrand, you’ll want to alter the brand’s voice.. Your brand’s voice is the view that you write all your marketing content from. Your voice is either formal, casual, comical, etc. If you’re rebranding, it makes sense to change your brand’s voice and represent your rebrand in your new tone of voice.

5- Rebuild Your Website & Boost Online Presence  

One of the most important business development tools is your website. You can communicate with your audience easily through forms and chat boxes. It is also a place where you tell a catchy business story to all your visitor

So, it is needless to say that your website and online presence are the heart of your business. All the rebranding activities in the end up on your website. So, make sure you spend a crucial amount of time rebuilding the website to boost your online presence.

Remembering that not all rebranding initiatives are created equal, let’s first decide whether a partial or complete rebrand is the best course of action for your company.

Partial vs. Total Rebrand

Before rebranding, you have to choose whether you want to go for a partial rebranding or total rebranding. Contact an expert brand identity design company like Master Infotech to consider the best option for your agency.

The more established and great your brand and business are, the more you will lose from a rebrand. A partial rebrand is the best option when you have an established business. It will keep your audience loyal to you while refreshing your image to keep pace with changing market styles. Consider partial rebranding as an adjustment to your brand’s visual image to fully use the market.

Partial rebranding can be importantly effective. For example, Sugar. It is a women’s makeup products brand that has seen large growth every year since the year it has repositioned the brand.

But, if you have decided on a complete identity change and your agency’s mission, vision, and values changed, a total rebranding should be your best option. This option is ideal for those businesses undergoing mergers, foundational shifts, product overhauls, and more. In this state, everything is on the table – from your website and company’s name to your purse, market, and brand identity.

To successfully implement rebranding after analyzing your needs for partial or complete rebranding, take the following actions:

– Rebuild the market and audience for your brand.

– Reexamine the vision, mission, and values of your business.

– Rename your business.

– Review the slogan for your company.

– Re-establish the look of your brand identity.

– Monitor the attitude toward your brand.

– Launch and implement your brand launch.

Rebranding Examples

1- Chobani rebrand

In an effort to stand out in the crowded, frequently uniform-looking yoghurt market, Chobani made a few significant brand changes in 2017.

They changed their mission to “Fighting for happily ever after” and changed their identity from a yoghurt company to a “food-focused wellness company.” On their website, under the Impact section, is the statement that “What counts most is our capacity to affect lives.

Yogurt has never been the only issue.” Their advertisements and new products, such as Less Sugar Greek Yogurt and Chobani Flip Yogurt, reflect this emphasis on nutrition and health.

Chobani also altered its packaging, as seen above. Rather than using plain white cups with fruit photographs, they redrew their product packaging using 19th-century American folk art.

2- Candid Rebrand

Rebranding is frequently a wise move following a merger of two businesses.

For instance, GuideStar was the largest source of information on American nonprofit organizations, and Foundation Center was the largest source of information on philanthropy globally. The two groups merged to form Candid in 2019, allowing both foundations to improve the services they provide to the millions of people who depend on them to make the world a better place.

On the website of Foundation Center, you can read the following message: “GuideStar and Foundation Center are now Candid. From foundationcenter.org, you were transferred to candid.org.” There is a description of the new corporate entity and a link to Candid’s page, but the previous version of the GuideStar website is still accessible and usable.

Sincere, the newly combined

Are you ready to rebrand?

Now you are aware of everything a rebrand entails, it’s time to examine how you want to rebrand your own business. These steps can help you carry out your best strategy for creating a brand that succeeds this time, whether it involves redesigning your logo, your website, your messaging, or all of the above.

Contact an expert brand identity design company like Master Infotech to consider the best option for your agency. 

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