Internet marketing, also called online marketing or web marketing, is an umbrella term for all marketing methods that run through the internet. It is a form of digital marketing, but not all digital marketing is done via the internet.
So, the two terms are not the same, but they do overlap. Internet marketing is visible everywhere and a way for advertisers to attract traffic and acquire customers. Via an internet marketing agency, you can sell products, offer services, create brand awareness, recruit readers, students, and subscribers, and much more. It is an excellent way to increase your online visibility.
Internet versus offline marketing
Offline marketing is completely different from internet marketing. By offline marketing, we mean all marketing methods that are not done digitally. You can think of placing an ad in the newspaper or handing out a flyer, but it goes much further than that.
Promotional gifts, sponsoring a football club, placing a flag on a table at a conference, or a billboard at a concert are all examples of offline marketing. Internet marketing is digital, while offline marketing is the only analog.
The goal is the conversion
The goal of an internet marketing agency is to get a conversion. A conversion is a visitor who performs an important action on your website. If you have a webshop, it is someone who makes a purchase. If you have a blog, it is someone who subscribes to it. If you sell services, it is someone who requests a quote via a contact form.
By performing internet marketing, you attract more visitors to your website, but you also ensure visitors convert. Therefore, it is not surprising that internet marketing is a very broad concept that includes a large number of methods.
Examples of internet marketing
To give you an idea of how broad the term internet marketing is, we have compiled a list here with some examples of methods that internet marketing agencies will do and fall under that heading.
- Search engine optimization.
- Search engine advertising.
- Social media marketing.
- Affiliate Marketing.
- Email marketing.
- Conversion optimization.
It starts with a good foundation
By working in collaboration with an internet marketing agency, you attract more visitors to your website. It is then up to you to convert it. The success of your internet marketing strategies is therefore directly influenced by the quality of your pages. Imagine you’ve set up a great ad campaign that is starting to do its job.
That is why internet marketing always starts with SEO and conversion optimization. You ensure that the basics, so your website and landing pages, are in perfect order. They are convincing, clear, structured, and beautifully designed pages with a clear call to action. They invite the visitor to act. Once that is done, you can start working on other forms of internet marketing in cooperation with an internet marketing agency.
The Benefits you get with Internet Marketing
It’s not even that long ago that marketing mainly took place offline. You placed an advertisement in the newspaper, had a brochure distributed, handed out flyers in the main street, or advertised through your booth at a conference. This way of advertising was often quite pricey and did not always yield the best results. Also, it was static, and you had limited influence on reaching a specific target group. Compare this situation with internet marketing; an internet marketing agency that offers you the great benefits of these digital strategies quickly becomes apparent.
- Internet marketing is cheap
You can make internet marketing as expensive as you want; also, it depends on whether you are going to advertise via Google Adwords, enter a budget, and do not exceed it. It is possible to set up very large advertising campaigns via Facebook and Google and reach a huge target group.
- Measurable and dynamic
From the moment your ad is printed in the newspaper and sent out to the world, you are at the mercy of the gods. That is not in the case of internet marketing. You start a campaign, and from that time, you keep track of how many people have seen your ad, how many are responding to it, and how much you have converted.
By adding the right internet marketing strategies in partnership with the best internet marketing agency to your marketing mix, you can reach a particular target group. For example, you can only show your ads to men in your area between the ages of 25 and 35 and who are interested in building model airplanes.
Choose a target group that is as specific as possible, and the chance that they will respond to your ad is much greater. With internet marketing, you can define your target group down to the last detail. It automatically makes your campaign much more personal.
Setting up internet marketing takes a lot of time, and most companies outsource this. An internet marketing agency will set up the best internet marketing mix for your purpose and set it up much faster than you. The knowledge and experience of a specialist in internet advertising are then indispensable. By outsourcing internet marketing, you quickly set up several effective campaigns, and you will notice that the extra traffic (and the extra conversions) will follow quickly.