Folding Leaflets are an excellent way to convince customers why they should select your company to purchase goods and services because they offer ample space to present your distinctive selling points before the customers buy.
To ensure that you get the most from your folded leaflets and make sure that you’re the most suitable choice when your customers choose who to work with – we’ve developed this comprehensive guide to tell you everything you should be aware of. Have a look!
Top 5 Guidelines for Crafting a Folded Leaflet
1. Use the Folds
If the idea of designing using folds is intimidating, this info could help you reconsider your thoughts about them: you could make use of the folds for your benefit!
For slim, narrowly folded leaflet printing, make use of folds to make sections for your subject matter or columns to display text. The cross fold allows you to create a single section that the reader can open up or divide small chunks of text.
The most effective way to start is to take a sheet of paper and fold it to be in line with the style you’re looking for. Draw out the places where your various sections will be placed, and then play with it. Do the folds match the design?
This will help you visualise what part of your design will go where. Keep in mind that you can use folds to communicate a story or describe a process! Does the pattern your design is following seem logical?
2. Make the Cover Enticing
The most important aspect of a successful leaflet folding is to get readers to want to unfold it. The front cover of your leaflet is likely to be the most prominent area that makes this happen.
A vibrant, visually appealing front cover that informs readers what to expect will be enough! Be sure that you include your company’s logo to earn credibility points.
For example, if your flyer is displayed on the form of a tourist board, we also suggest making sure that the cover is clear and bright to ensure that everyone’s attention will be focused on your brand!
3. Include a Strong Call to Action
The call-to-action (CTA) informs the readers what you would like them to do after they’ve completed the leaflet. For example, it could be to go to your website or use the leaflet to avail an offer in the store or follow your social media accounts for regular updates on your company.
Whatever you decide to use, ensure that it’s the largest, clear font noticeable against your background. You can even make an incentive that has the person receiving it bringing it to the event.
That is how they’ll hold onto the print z card for a longer time and add worth to it. You can also share it with your relatives, family and friends!
4. Use High-Quality Images and Graphics
If you’re given an informational brochure, it doesn’t matter how impressive the message or how stunning the layout is if you’ve employed low-resolution images or compressed the file to reduce it in size.
We recommend keeping the resolution to 300dpi or more and only printing the most high-quality images you can locate for your designs.
Additionally, online proofing software can flag any low-resolution elements in your design before you accept it for printing. So you can try it with our software before you decide to print.
5. Pick Your Paper
Along with the calibre you design, it is important to make sure you choose the highest quality paper that your budget allows. Since leaflets can be touched, the way they feel is crucially significant.
The thicker, more durable stocks with special finishes are the most effective way to create a memorable experience and encourage readers to explore the content.
Do you want people to be able to type on leaflets folded? Consider using uncoated paper. If you don’t, a glossy stock will give a professional appearance to your photos.
Advantages Of Leaflets
1. Frame Your Main Messages
If you’re a florist or a listed company on the FTSE 100, leaflets can be a great method of delivering your message.
If you’re making sales pitches, the leaflet can be your “leave behind” summary of your team’s strengths and what it takes to do the task. Please give it to the prospect following the presentation.
The idea of giving them something to think about after the meeting can make it easier to close the deal. A4 folded leaflet are also useful in trade events.
Distribute them at your booth or in the course of a presentation to let attendees know how to follow up with you. In addition, you can gauge the success of the event by counting how many inquiries you receive for each brochure you’ve distributed.
2. Excellent ROI On Investment
A lot of businesses are cautious about spending too much money on the wrong channel for marketing. However, leaflets aren’t a financial risk since they’re considerably less expensive than radio, television and newspaper advertisements.
Additionally, if you want to communicate a message worldwide – for example, promoting an item or service over the entire globe, leaflets can provide a significant ROI.
3. Styles Of Folding That Are Eye-Catching
As opposed to other printed materials such as posters and flyers, Z fold card can fold into various designs. This additional dimension provides you with another opportunity to present your message in an eye-catching way.
Some of the most eye-catching folding choices include:
Gate Fold: Two parallel folds make six panels (three one on either side) open like an open double gate.
Concertina Fold – also known as a zig-zag fold in which the leaflet is printed in an accordion-like manner.
Cross Fold – a large printed sheet, for instance, the map, cut in size after being folded down multiple times.
If you are considering folding options, ensure to design your roll fold leaflet to reflect the message you want to convey.
4. Create Custom And On-Brand Designs
If you’re looking to incorporate various images, design elements, plenty of text or a combination of the three gate fold leaflet can be a best choice.
There are bounds to the guidelines for your brand, and it’s the key message. You can nevertheless use images to motivate users to connect positively with the brand.
Look outside the box, and you’ll be able to create a memorable impression that will make your Z card printing or event memorable.
5. The Most Important Messages Are Made Simple To Understand
You’ve got a very limited time frame to convey your message regardless of whether you are doing it printed or online. Make it brief and concise.
The best-designed leaflets offer the most important information in a simple-to-read format. Utilise bullet points and simple English to put your service or product against your clients’ requirements.
6. Place Them In Front Of Your Intended Public
The leaflets can be distributed any place. That is, you can distribute them wherever you’d like the target people to be.
For instance, if you’re advertising a student-focused event, you can distribute them in freshers’ Week. Include coupon codes or discounts to get into specific spending levels. Suppose you’re advertising the launch of a new business in the community.
7. Creative Expression
Leaflets do more than help businesses; they also allow individuals to express themselves. For example, artists utilise leaflets to display their work and display them in awe at shows.
Authors and writers also use leaflets to showcase their work; especially in the current literary world zines are becoming increasingly popular. Leaflets can aid professionals in climbing the ladder of success.
If you are planning to apply for a job, why not make your CV available in a brochure? Although many candidates will likely submit their applications with an attached PDF in an email, using the alternative route could distinguish you from the rest of the applicants in the eyes of recruiters.