Website is a necessity for any business nowadays as the influence of the digital age rises over the audience & brands. A website works as an online storefront for any organization thus it becomes necessary to make it the best.
In that quest, there are many strategies & tactics that you can leverage to attract, engage, and convert the website visitors. One such solution is to embed twitter feed on website.
You might have heard adding social media feeds, sharing icons, or plugins but specifically Twitter feed! That might sound strange but we will explain what is it & why you should do it.
What Is The Twitter Feed?
A Twitter feed is the aggregation of content like images, videos, tweets, retweets, etc. from Twitter relating to a hashtag or handles into a single feed and displaying it on the website.
The Twitter feed helps you display the best of your own branded Twitter posts or collect & display posts uploaded by the users about your brand.
You can use a Twitter aggregator or social media aggregator to create and display the Twitter feed on your website. Twitter is quite a popular social media platform especially among the corporate professionals and brands or even having interactions with the customers & followers.
So, there are many benefits that you unlock when you embed Twitter feed on a website.
Benefits Of Embedding Twitter Feed On Website
- Link Twitter With Website
Nowadays, it has become important to integrate your website with social media platforms as social media is a trending ecosystem among the users and it can help you leverage the benefits for your website.
Twitter feed will link the website to Twitter giving users the opportunity to cross-migrate and explore the other platform. The Twitter users will be able to see what is going on your website and website visitors will be able to explore your Twitter activities.
- Expand Reach, Awareness, & Exposure
Twitter is one of the best platforms to create brand awareness and reach. So, when users will come across your Twitter feed widget on website, it will bring new users to your Twitter profile.
This increased exposure of Twitter profile will lead to increased following and brand mentions leading to increasing social media reach and exposure causing the same for your website.
- Build Social Proof With UGC
Social media is a hub of user-generated content and Twitter is one of the major contributors to it. So, leverage all the relevant and valuable user-generated content from Twitter about your brand and embed it on your website.
UGC will help you build social proof for your website and overall brand as users’ content is known to be the most authentic, trustworthy, and reliable among the users as it is based on real experiences of the customers of a brand.
The user-generated content will help you showcase brand advocacy and positive brand image leading to a boost in attracting and engaging the users immensely that will also positively impact your conversions.
- Increase Website Engagement & Interaction
Engagement is a key metric when it comes to measuring the performance of any website. The users are always exploring digital platforms in search of engaging and exciting content, and Twitter’s content is known to be exciting, engaging, and educational.
So, when you embed the Twitter feed on website, it helps you display amazing content from Twitter that will entice the website visitors to engage more and increasing the average dwell time of users.
Also, an increase in user engagement on your website will help in reducing the bounce rate of your website leading to better search engine ranking and performance.
- Make Your Website Vibrant
A website is not just all about the design; instead, you need to have content that will assist your design. Content helps you highlight your design and brings vibrancy to your website.
By content, we do not only mean the promotional content but you should also have content that builds trust or add value to the visitors knowledge. Here the Twitter feed can come in handy as you can display the key highlights such as expert reviews, influencer mentions, etc. from Twitter.
Along with these reviews & mentions, you can also display engaging images & videos from Twitter to infuse visual content as it is more engaging & exciting to watch for the users.
Also, the content on Twitter is free to leverage giving you access to diverse & powerful content maintaining dynamism & uniqueness so it helps you save the cost of content creation continually for your website.
These are some of the best benefits of embedding Twitter feed on a website and there are many more that you can explore by embedding it on your website.
The catch is that you need to choose the best social media aggregator or UGC platform to create, customize, and embed Twitter feed. Also, some of the tools might also give you the option of measuring the performance of your feed through analytics.
So, get the best social media aggregator, create your Twitter feed, and embed it start leveraging the benefits & drive brand growth.