Blog design is known to maximize a blog’s appearance, personality, identification and branding, legibility, and programmability to increase traffic, views, and conversions.
If you already know the kind of material you want to post on your blog site, you’ll need to put some effort into designing a layout that encourages readers to keep reading your posts.
But how can you create a blog design that will boost your credibility, enhance conversions, and make visitors feel confident and content? Apart from hiring a professional logo design service to create your unique emblem, you’ll find a solution by utilizing the strategies mentioned below.
You must stand out from the crowd if you want a chance of being noticed because many blogs are vying for readers’ attention. You’ll also need to stick with it because the best blogs are updated frequently.
When readers realize they’ve reached the end of your content since you haven’t updated your blog since 2011, it can be a major disappointment factor for them.
Like a strong design portfolio, a successful blog must appeal to its audience and be eye-catching, witty, and innovative. It should explain how you’re unique, what you have to offer, and why they should read on.
11 tips to get started and transform your blog into an inspirational one
Here are 11 suggestions to help you get started and transform your blog site from uninspiring to inspirational or interesting at the very least.
Select a blog hosting service
Many blogging platforms are available such as Tumblr, Squarespace, Ghost, Blogger, and WordPress. You can also start fresh if you are confident and familiar with coding. What you’re most comfortable with, how engaged you want to be in the creative process, and what you intend to add will determine which platform you opt for.
Many web hosting services offer a trial period to determine whether they are right for you. Also, consider using one of the numerous reliable free blogging services available.
Choose a unique domain name
You will typically be set up on a subdomain by the majority of blogging services. Still, if you want to be regarded seriously, you should purchase your domain name.
Carefully choose a top-level domain, and aim for something brief, memorable, and above all, easy to spell.
Many fancy TLDs are available nowadays, including .blog and .agency, but there’s a lot to be said for the traditional ones. If you can secure your desired domain with a traditional .com, then do so.
Choose the blog’s subject matter
It’s useless to blog merely for blogging; you’ll become bored quickly, and your beautifully constructed site will soon be filled with Russian thistle.
Before you begin, taking a notepad and a pen can be a good idea. Make a list of the kinds of blog entries you want to write, so you always have something to go to when your inspiration seems to be waning.
Once you’ve mastered the skill of starting a blog, it’s time to give it a complete look and fill it with content.
Maintain an easy-to-read blog design
It can be tempting to overdo it when starting a design blog. After all, you want readers to remember your blog and your name. How damaging can a kaleidoscope of hues and various fonts be? The reply is very.
Your blog’s design should be minimal. Limit your use to three colors and three typefaces at most. When using typefaces, you require a header, subheading, and body copy font.
You can enrich your primary text font with other weights or features but keep them to a minimum.
Make use of contrasting hues
Don’t go overboard, and stick to neutral colors. Color contrasts can be effective in the appropriate design in line with the human psyche.
As a general rule, your blog should have a main primary color, a grayscale shade, and a different color for your call to action.
Include empty (white) space
Don’t be afraid of white space while browsing for ideas before starting a design blog; it may significantly improve your design and keep it appearing polished.
Additionally, don’t be concerned about leaving some design elements vacant where appropriate. White space can also be used as borders to draw attention to important blog posts. Remember that sometimes less is more, and minimalism is noticed more.
Maintain a goal-driven layout
Everything else takes a backseat if the goal of your blog is to generate conversions, such as sales, signups, or inquiries.
This means that you should construct your design blog with the following three considerations in mind:
What is the subject of your blog?
The value proposition: What distinguishes it?
Audience: What are your target demographics?
Your design blog needs a strong call-to-action in its design to drive conversions, whether it is headlines, noticeable buttons, or even arrows.
Your blog’s conversion rates will increase, and its audience retention rate will increase with a goal-driven design.
Adhere to customs
When experimenting with design, it’s simple to overlook a blog’s essential components. Whatever the final design of your blog, make sure to stick by the fundamental principles of blogging, such as:
- Headers and footers
- Authorship acknowledgment
- Options for subscription
- Search bar
These features make it simple to navigate your design blog, which is a significant feature.
Maintaining these components will make your material easy to find and retain readers on your blog for longer. All these features add up to a goal-driven design.
Conduct experiments and trials with your blog
Even though it’s generally advisable to adhere to customs, there are times when you should break the rules.
Try out a few new things, and play with fonts, colors, and positioning. By changing things around, you give your audience a visually stimulating experience. Ensure your readers can always find your content and the information they need.
Have a responsive UX/UI
Any reputable design blog these days must have a highly responsive web design compatible with all devices. If possible, collaborate closely with a designer and a developer to create a design that is both attractive and useful.
A tool like Google Resizer can assess your design, and many free blogging platforms offer responsive designs.
Increase blog traffic
Launching a blog without learning how to market it is useless. Social media excels in this situation. Make pages on Facebook and Twitter, or use your current accounts to promote your blog.
Consider creating accounts on Pinterest and Instagram if your site has a lot of images.
Most contemporary blogging systems, like Squarespace, offer integration for sites like Twitter, Instagram, Tumblr, and Dribbble, allowing you to efficiently and swiftly spread the word.
If you wish to manage anything outside your blog, specialized systems like Hootsuite, Buffer, and Sprout Social exist.
Blogs are a wonderful resource for both individuals and businesses. They are undoubtedly one of the most significant forms of online media you can employ to increase brand recognition and voice. We’ve covered a wide range of blog design strategies and themes you can use in this post, and we’re confident you can learn a lot for your upcoming exciting project.
Remember that the strategies you’ve seen here adhere to tried-and-true best practices intended to keep your bounce rate low and entice visitors to return for more.