Being an indie author demands a lot of creativity. And while writing a book requires a lot of creativity, it shouldn’t end there. So, hiring a book marketing service to promote your book is a fantastic idea. While working together, you are well aware of each process step.
Independent authors have the distinct advantage of coming up with unique ideas and applying them to reach new readers, engage their fan base, and set themselves apart for book promotion.
So, let’s look at the best method to run a successful book marketing service campaign, followed by some suggestions that have worked for numerous writers in achieving success.
Make a Bonus Content and Giveaways Calendar
This is different from the standard promotion for your book releases and the daily engagement you aim to build with followers through email or social media. If you are wondering why you should bother with gifts and bonus content, the answer is simple: it differentiates you.
Everyone does book marketing, but no one can duplicate your giveaway gifts or bonus content since these features come from your books and are what differentiates your brand.
Yes, you are a brand as an indie author, and the sooner you recognize this, the more successful you will be.
The Psychology of Creative Book Marketing Strategies
Bonus material and giveaways also show that you care about your fans and following. And for those of you who aren’t so warm and fuzzy, listen up: it can’t all be about you.
Your book marketing should be limited to 30% actual product promotion. The remainder of the material, communication, and interaction should be more personal and imaginative since this is how you will develop actual fans rather than one-time purchasers. Book marketing services often utilize this practice as it helps develop relations based on love and trust.
Book Promotion Ideas That Increase Sales
Many independent authors are hesitant to structure their book marketing ideas around freebies because they only believe there will be little return, but this does not have to be the case. At the most basic level, these contests need participants to send you evidence of purchase to be eligible to win. You will also have the opportunity to expand your reader contact list.
For example, choose a gift card from Amazon or Starbucks that you believe will resonate with your target audience. Make it worthwhile for people to participate. Thus, aim for $20 if you will be doing this frequently and $50 if you will only be doing them twice a year. Alternatively, keep them guessing by switching it up each time.
To let your prospects enter your contest draw, simply ask your network to give you proof of purchase from Amazon. This also works nicely when paired with a limited-time eBook discount offer.
Make Giveaways That Will Attract New Readers
Buy One Get One (BOGO) is the best example of a giveaway strategy. Buy one, get one, or, better yet, buy one, gift one can attract many new readers and prospects. There are a variety of approaches you can use, so get creative and do what works best for you and your publication schedule. Moreover, you can also hire a book marketing service to do all the giveaway work.
I prefer to ask users to submit a proof of purchase and the email address of a friend to whom an eBook copy should be sent. However, BOGO doesn’t have to be for already published works; it can even be used to tease an impending release.
Create Bonus Content That Keeps Them Interested
Bonus content appeals to new and potential readers as it helps develop a personal relationship. In addition, indie authors must constantly focus on generating book promotion ideas that enhance their emotional ties with fans since this is what helps them sell more books in the future.
You can always publish links directed to your bonus content on your social media handles and forums. You can’t afford to miss a chance to show people why they should read your books. Instead, choose a few scenes or a chapter that you are pleased with, and market it as much as possible on social media.
If you write nonfiction, make sure you continuously offer more insights and advice that demonstrate your expertise and always drive people to your book for more information.
But what’s so appealing about this strategy? You already have all of this stuff; all you have to do now is think of new ways to tease it. However, you can also utilize the expertise of a book marketing service to develop and organize your content efficiently.
Create Bonus Content That Rewards Loyal Fans
You need to create bonus content for your loyal fans to provide next-level value. You can do this by developing content from scrap or brainstorming notes. However, doing so will frequently result in developing some of your most original book promotion ideas, which genuinely set you apart from every other author you are competing with.
Give readers additional information about your characters’ likes and dislikes and information about their families. For example, do some postings on who you would cast in the movie. The more readers identify your characters, the more positive their perception of your work and brand will be.
So, Is Book Marketing Worth it?
Because each author must make their own decision, there is no final answer. However, with an ever-increasing quantity of books published each year, maintaining a high—and excellent—book ranking requires more effort. Paid advertising is far from a guaranteed thing when it comes to success. It can, however, help you achieve and sustain higher sales rankings if you use it correctly. To learn more check: spending money on book marketing worth It?
However, if you’re new to paid advertising, keep in mind that you’ll need to test a few different things to figure out what works best for you. So, while you’re studying, keep your spending to a minimum and take your time. I wish you well in your marketing endeavors!
It’s easy to get lost in the shuffle with so many books being published every day. You will not only set yourself apart, but you will also establish a solid foundation of fans and followers if you take the extra step and become creative with your book marketing, discovering fresh methods to connect and keep your readers engaged.