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Shopify’s SEO Guide for eCommerce

Introduction to SEO(Search Engine Optimization)


For eCommerce stores to thrive, SEO (search engine optimization) is important, and every business owner should have a fundamental understanding of how it works. SEO Guide can help you optimize your store efficiently. 

SEO allows your store to rise in the SERP (Search Engine Results Pages) rankings, which is essential when it comes to expanding your business in the digital age. If your online store sells red buckle shoes and it comes up as one of the first results when someone searches for “red buckle shoes,” that means you’re getting a lot of free traffic and conversions!


Let’s start with some fundamental SEO information:

  • Page Title: This is the most visible part. Always include your targeted keyword as well as your brand name (50-60 character limit, though space, is more important than the characters).


  • URL: It specifies the location to which users will be forwarded.


  • Meta Description: This must provide users with useful information, and you should also include a call-to-action (150-160 character limit)


You can use this handy SERP Snippet Optimizer to double-check all of your website’s titles and meta descriptions.

If you’re not sure how to rank your business for a given phrase, simply type that keyword into Google and look at how your competitors write their page titles, URLs, and meta descriptions to get some suggestions.

Improve your Shopify store’s with SEO Guide


Homepage and general SEO editing

Edit the SEO of your homepage by clicking Online Store > Preferences.

Fill in the spaces with the most important details about your store. Remember to include your main keyword and/or your company’s brand in the “Homepage title.” Users will not click on your shop or will click and leave if the meta description does not provide accurate information; if you are not clear enough, users will not click on your shop or will click and go since it is not what they expected. This raises your bounce rate and has a negative impact on how Google ranks your page.

For alternative options, you can Hire Shopify Expert with well-versed knowledge of Shopify insights or apply the following steps:

Make sure to include page names and meta descriptions in all of your shop’s pages (collections, goods, pages, blog, etc.).

By scrolling to the bottom of the collection/product/blog page and clicking on “Adjust Website SEO,” Shopify allows you to edit your page SEO.

Screaming Frog can tell you if you have any missing page titles or meta descriptions in your store. Screaming Frog searches your website and alerts you to any missing components or descriptions that are too long or too short.

Products SEO Editing

Any online store’s ultimate purpose is to sell products, so here are some SEO recommendations for naming and describing your products:

  • Product Title: Write something that makes sense with the product and brand. Consider how you might make it appealing to your potential customers.


  • Product Description: Copying and pasting the description of a product from your manufacturer, or copying and pasting the same description for similar products, are common mistakes. This has a negative impact on your store’s SEO. All you have to do is write 300-400 words describing the item and attempting to include the keywords (add them logically, don’t add them if it’s not logical).


  • Tags: They are only used to screen your website and have no effect on SEO.


  • Images: Use high-quality photos whenever possible. You should also change the “Alt text” for each image you post, providing a brief explanation of the image; this function is useful for persons who are visually challenged.


  • Collections: Products that go with the various collections should be included. Your collection titles should also make sense (avoid using overly personalized collection names; they’re only useful if people are already familiar with your store and collections). For example, if you’re selling “beach towels,” don’t call your collection “The Sand and the Sun Collection,” because they won’t know what you’re selling.


  • URL: use dashes (-) in your URL instead of underscores (_). Your shop’s most important pages and collections must be found on the home page!

Content on the page (About Us, Blog, Shipping Information, etc.)

This is a great opportunity to create unique, valuable material that can help you rank higher.

  • Original content of over 800 words.
  • Creating instructional videos and then converting the guidelines into a blog style is a good approach to develop good content.
  • Make your pages interesting to the eyes of your visitors. Always consider the demographics of your potential clients and tailor your pages to them.


Your blog is a significant tool that can have an impact on your shop’s ranking. However, the importance of blogs tends to be grossly overestimated; I’ve worked with hundreds of Shopify companies, and only a few of them have a functioning blog.

Use your store’s blog to address the most frequently asked issues in your field. This will increase the number of people who are looking for a solution (your items) to their problem. In order to include products in your blog, long-tail keywords are easier to rank for. 

For example, if you have a moving business, you can write a blog on “How to find a cheap and professional moving company”. You can add your targeted keywords to the blog and link your post to a specific product in your shop that matches the criteria.


  • You may use Google Trends to check what’s trending in different countries.


  • Quora is also a good place to look for topics to write about on your blog. When searching for a specific keyword, look for frequently asked questions.


  • Other options include Reddit, social media, and Uber Suggest


Website speed

Google considers the speed with which your website loads its contents while determining its rating. If your website is taking too long to load, try removing superfluous plugins and reducing the quantity of images. These are some tools for testing your website’s speed:

Make sure that your page speed must be less than 3 seconds.

User experience

As previously said, your shop’s bounce rate should be low. If your bounce rate is high, Google will punish you since your page isn’t relevant to the terms you’re utilizing. To ensure that only visitors interested in your shop go in, make sure you’re ranking for the right keywords, optimize the visual aspects and navigation of your website, and write clear Page Titles/Meta Descriptions.



When someone from another website links to your shop, this is referred to as a “backlink.” A solid SEO optimization approach necessitates the creation of high-quality backlinks.


Improve your website’s backlinks by taking the following steps:

  • Online citations of your store
  • Creating and sharing valuable content
  • Create Engaging Infographics
  • Guest Blogging

You can check your backlinks status with tools like Majestic or Ahrefs.

What metrics can I use to track my SEO progress?

The last and most important step in any strategy is to evaluate the results. If you’ve followed the SEO principles outlined above, your store should start climbing Google’s rankings month after month. Keep in mind that SEO is a long-term strategy for building your shop, so be patient!

Here are some tools you may use to keep track of your store’s progress:

  • Seopowersuite, MOZ…
  • Google Search Console
  • Google Analytics

Bottom Line

By applying the above solutions from SEO Guide, it will ensure your website has a boost in growth. However, if you need assistance, you can Hire Shopify Developers expert team from a reputed company. An expert team can help you with needed SEO integrations. or you can hire a professional SEO company for eCommerce growth.


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