Optimizing a website but with what objective?

As part of their digital strategy, many companies say they want to “optimize their website”. While the intention is laudable, we must not lose sight of the fact that this in itself does not mean much. Indeed, if the notion of optimization suggests a process aimed at improving, it will not necessarily take the same forms depending on the objective you wish to achieve.

Also, let’s see together several goals that can be sought through website optimization.

As a famous saying goes, “time is money” and this is true in the world of the web. Indeed, Internet users do not like to wait for a web page to load. Thus, 25% of them would give up the idea of ​​consulting a site if the requested page takes more than 4 seconds to display. Suffice to say that the loading speed of a page on the Internet is essential, which explains why some seek to optimize their site to maximize it.

Such an optimization project generally involves working on compressing the size of the files, reducing the number of elements to load on the page, caching certain content, etc.

Increased visibility on search engines

This is undoubtedly the most popular type of website optimization since it is simply SEO.

The goal here is to ensure that your website ranks well in the natural search engine results for the most relevant queries. In other words, you will have to work on your SEO.

SEO is very technical especially as the ranking of your website is influenced by more than 200 criteria. Also, optimization is rather complex but if you want to offer greater visibility to your site, you have to go through it.

Mastery of tags and URLs, content writing while respecting SEO rules, internal linking of your content, net linking strategy will be on the program for this optimization.

An optimal user experience

Because losing customers to a poorly designed website is out of the question for a brand, more and more companies are placing a premium on user experience.

But now, optimizing a site in this sense is anything but simple given that it requires a perfect understanding of the web but also of the behavior of Internet users. However, the profiles are very different and identifying major trends is often impossible.

However, digital marketing experts agree that a few ingredients can tend towards an optimal user experience:  ergonomic and intuitive site, clear menus and readable architecture, responsive design, easily accessible contact information and catchphrases.

An increase in the visitor customer conversion rate

With the explosion of e-commerce, this type of optimization is essential for any online store.

Indeed, for an e-commerce site manager having visitors is a good thing but what interests him most is that these visitors take action and make a purchase. They then become customers.

However, before carrying out such an optimization, it is essential to be able to count on qualified traffic, hence the importance of SEO seen above. To implement a strategy for optimizing the visitor – customer conversion rate, it is necessary to pay attention to various points:

1. The ergonomics of the site
2. The correct position of the action buttons
3. The presence of textual content inviting action
4. Design and content giving a professional image
5. Elements (product reviews, customer testimonials) allowing visitors to feel confident
6. A responsive site to be also suitable for mobile users

A website optimization project can therefore only be defined with the objectives you want to achieve. However, never lose sight of the fact that a site has no use if it is not visible. So be sure to reach this visibility objective before embarking on other projects.

More Detail: Website Development Company in Pakistan