Need to print brochures, booklets, folders, flyers, or pamphlets? Here’s how to ensure that you get the high-quality printing job you want with as little hassle as possible. This complete guide from Bestype Printing NYC will walk you through everything you need to know about getting your printing project off the ground – from finding and booking your printer to choosing the right paper stock and budgeting for delivery times.
The In and Outs of Promotional Printing
There are a lot of different steps that go into printing promotional materials. It can be overwhelming if you’re not used to working with print-oriented professionals. Before we break down how each step works, here are some quick tips for choosing a great printing company in London
Inside the Folder
It’s important to follow a few key steps when printing your brochure. First, you should use a folder that has smooth curves on its edges so your brochure will feed easily through your printer. If you don’t have access to a folder or need more than one copy of your brochure, consider using staples instead. Place staples along only one edge of each page (the binding edge) so they do not get in the way of your printer’s feed mechanism.
Here’s everything you need to know about printing brochures. What are they? How should you design them? How can they get people excited about your product or service? Keep reading for answers and useful tips on how to print brochures that people will want to read. What is a brochure? A brochure is a printed publication that includes information about an organization or its activities. They can be distributed in-person, in print ads, or online as PDF files. Creating attractive brochures may seem like an intimidating task; if you have never made one before or don’t have any experience with graphic design software (Photoshop), where do you start?
Designing booklets can be tricky because they’re so simple: You have just two pages. But if you can play with layout or include a photo or some graphics on one page, you’ll add some visual interest. That being said, there should still be an obvious spine—you don’t want it confusingly look like a single piece of paper—and your first page is typically not going to have as much information as your second. It could also be beneficial to keep more text toward the inside of each booklet. Many customers simply tear off these booklets in stores and don’t even look at them!
Flyer Postcards & Handouts
Making flyers for your business is easy. Take your printed brochure (or any other printed piece) from a print shop in NYC like Binary Professionals Printing shop, then fold it into a rectangle and staple it on one side. Then take that folded flyer over to your nearest FedEx Kinko’s or Office Depot location and have them print out 100 full-color copies of your flyers. The best part? You can get them done in an hour or less at a cost of only per copy—for professionally finished work! If you need more than 100 flyers, though, you might be better off ordering 5,000 copies online through Vistaprint.
Vinyl Banners & Wall Graphics
Vinyl banners are a great way to make an impact with your signage. Our banners are printed on high-quality vinyl that’s durable enough for indoor or outdoor use. Vinyl wall graphics can be used on almost any smooth surface and work especially well in retail environments or trade show booths. To apply our wall graphics, we use a method called dry transfer decal application. This involves removing an adhesive backing from a pre-masked piece of vinyl and applying it directly onto your walls or windows.
If you’re a small business owner, your business card is a crucial marketing tool. It doesn’t have to be anything fancy—in fact many small businesses use basic cards with their name, title, contact information and a couple of details about their company. On one side should be your contact information; on the other could be your website or social media links. If you have an email address for customers to reach you through (and most businesses do), include that as well. Depending on how much space you have available for text (one of our sample cards only has room for four lines), try fitting in a few benefits of doing business with you; maybe it’s speed or pricing or quality business card printing service.
Make sure your folders are square before you print. If they are slightly bent on one corner when you fold them, it will be very noticeable in your finished piece. And if you want a particular shape or size for your folder (such as 8 1/2 x 11 inches) make sure that dimension is larger than what your printer can offer (so don’t select 5 x 7 on an 8 1/2 x 11 sheet of paper), because when you feed a printed sheet through a folder machine, it cuts off excess material so it can fit into its designated spot in a case. This is why folders sometimes come out uneven or have jagged edges. You can avoid all of these issues by making sure your design fits within standard dimensions—8 1/2 x 11 inches—and then cutting down sheets yourself after printing. It may take some time, but it’s worth it for a professional-looking product. Also remember that different sizes of paper require different types of folders: Card stock requires chipboard; textured stock requires textured board; and coated stock requires coated board.
Hand out pamphlets in front of local businesses or at trade shows. Most importantly, be consistent! The more places you hand them out, or people you give them to, the better your chance for success. To get a good response from your pamphlet campaign it is best not to have too many words on it (4-6). You can also use a tear off card with a phone number attached that says Tear off here. This way they can tear off as they walk away and give you their contact information without much effort. If someone is handing out pamphlets make sure you take one even if it’s not something you would normally read right then. They may have included a coupon inside that is valid today only.
Getting Started with Brochure Printing, Pamphlet Printing, and More
Are you ready to print brochures or pamphlets for your business? Before you begin printing brochures or pamphlets, there are a few things you need to think about. Printing is not as simple as sending off an email with a file attached. Are you going for a standard brochure size like 8 1⁄2 x 11 inches or 8 1⁄2 x 14 inches? Are you going for full color printing or simple black and white printing? If it’s color, how many colors do you want in your prints?