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Digital Marketing

How to Advertise on Facebook: The Complete Facebook Ads Guide for 2021

This is a complete guide to help you walk through everything you need to know about Facebook advertising– from planning to implementation.

Facebook continues to grow, with nearly 2.5 Billion monthly users. Hands down, Facebook is one of the largest social media in the world. Therefore you can get a huge amount of audience through Facebook advertising if you do it right.

Here, you’ll be learning about different types of Facebook ads and how to run a campaign.

8 popular types of Facebook ads

Image ads

These ads are the most simple and usual, among other types. Image ads are easy to create, which can boost your traffic on your page.

Video ads

These ads are the best for showcasing your brand image. You can run video ads in news feed and stories. The Facebook advertisement also allows GIF files as video ads. There is also a new interactive video ad type known as video poll ads.

Carousel ads

With ten images or videos, you will express your brand, products or services in an organized manner. This is the best format as you can highlight the USPs, and you can go descriptive on your Facebook advertising campaign. Here is an example of how Carousel ads look like.

Slideshow ads

This ads offer a way to create short video ads from a collection of photos, text, or existing video clips. Slideshow ads have flashy motion, just like videos, that load well even for people on slow internet connections.

Collection ads

These Facebook ads are paid, and only for mobile devices, allow you to showcase five products that customers can click to buy. These Collection ads allow people to buy their products without ever leaving Facebook. This makes online shopping easy. Here is an example of collection ads given below.

Dynamic ads

Dynamic ads offer to promote targeted products to the audience who are likely to be interested. These ads meant to remind the potential customer to complete the purchase process and be very effective for Facebook advertising.

Messenger ads

Simply choose Messenger as the desired placement to create an ad. You also need to select Facebook feed. This way, you can get messenger users. “Click-to-Messenger” ad in the Facebook feed is available as an option. Messenger ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page.

Stories ads

Stories ad is a full-screen vertical video format that allows the audience to maximize without expecting viewers to turn the screen.

Step-by-step guide on Facebook ads

The most important thing of all is to build a Facebook business page to run your personalized Facebook ad campaign with Facebook ads Manager or Business Manager. You can also avail social media services like Facebook post writing to boost your Facebook advertising strategy.

  • Step 1. Choose your objective

Facebook offers 11 marketing objectives for your specific Facebook ad category. Just log into Facebook Ads Manager and select the Campaign tab to get started.

  • Brand awareness
  • Traffic
  • Reach
  • Engagement
  • App installs
  • Lead generation
  • Video views
  • Conversions
  • Messages
  • Catalogue sales
  • Store traffic

Depending on your goal, choose your objective to begin your Facebook advertising campaign. Ads are either paid for every action or per impression.

  • Step 2. Name your campaign

The next step is to name your Facebook ad campaign; also, you will get an option to turn on budget optimization. Select the option if needed. Choose your ad campaign name, which is related to your ad niche.

  • Step 3. Set up your Facebook ad account

You’ll be prompted to add some key details to create your ad account by clicking on ‘Set Up Ad Account.’ Choose all your options wisely, in case you want to change your options later; you’ll have to create a new account.

  • Step 4. Target your right audience

This is the perfect stage to target your audience before launching a campaign. Scroll down to target your audience. Click on the custom audience option and select specific locations, age, gender and language. Regulate your audience size indicator. Now go for detailed targeting for maximum impact.

  • Step 5. Facebook ad placement

You can choose your Facebook ad placement, either manually or automatically. Automatic placements are hassle-free. Facebook will automatically place your ads across Facebook, Messenger, Instagram and the Audience Network when they are likely to get the best results. While choosing a manual placement, you’ll get options like device type, platform, placements, operating system.

  • Step 6. Set your campaign budget and schedule

Budgeting is an important department to take care of. Now decide how much money you want to invest in each campaign. You can set a schedule if you have created a lifetime budget for your Facebook ad, or you can simply pay on a daily basis. Further, you’ll get a detailed budgeting option on the advanced budget section.

  • Step 7. Create your ad

Choose your ad format and enter the text and media components. Use preview tools at the bottom of the page when you’re confident and ready to launch the campaign click on the Confirm button to submit your order.

Content development for a Facebook advertisement

Overall, you need to post engaging contents to your Facebook Page to drive your audience and keep them interested. Professionals will quickly write 100% original contents which are unique as well. Therefore, hire Facebook post writers for your content marketing projects.

Running a successful Facebook ad campaign requires a well-balanced combination of creativity and technicalities. Professional companies and experts have adequate knowledge and skills regarding Facebook advertising. It is better to rely on them if you are serious about running a high-quality optimized ad campaign. Content writing services are available in such places, and you’ll complete your goal with ease.

Conclusion

Now you understand the basics of Facebook advertising terms and how to set up your first ad campaign. Facebook ads can be great for marketing your business. Start utilizing the features to reach your goals. Good luck!

Subhodip

Subhodip Das is the Founder and CEO of Das Writing Services Private Limited, dealing across 17 countries. Having a B.Tech degree from WBUT, he has 7+ years of experience in SEO and Digital marketing.

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