There is a massive increase in the competition among the businesses. This is why it has become very crucial for businesses to use marketing techniques that make their brand stand out in the crowd. Interactive product promotion videos have become one of the most famous digital marketing techniques these days.
It is a powerful & extremely effective way of promoting your brand and also generates a lot of traffic to your website. We all have shared funny or emotional videos at least once in our lifetime. This is all because of the effect that the video puts on us. People tend to watch a two-minute-long video rather than wasting fifteen minutes reading the same information.
There are a lot of people that do not know enough about interactive videos and interactive online video platforms. Let us learn more about it.
What is an interactive video?
It is a new form of media that various brands use to promote their products and reach their marketing goals. An interactive video is different from a linear video as the viewers can relate and interact with the video itself with the help of a variety of tools. It is similar to the way the audience interacts with the web content.
There are a lot of interactive online video platforms that you can helps you to create an amazing interactive video for your business. Here are a few reasons why interactive promotional videos are getting popular among brands.
High engagement:
Capturing the attention of the audience, customers, and viewers for as long as possible is one of the hardest tasks for a business. But the interactive product promotion videos are one of the best ways to attract the audience to your brand. When a viewer watches an interactive video, their attention stays on the content for a longer period.
Prioritize the audience:
Interactive videos allow the viewers to take specific actions throughout the video-watching journey. This is what makes the video more impactful. The digital brands have realized that the users want to jump to certain sections where they find the piece of information more useful than the others.
Customers, these days demand a personalized experience when it comes to buying something. This is what an interactive video allows them to do. You can create promotional videos online with the help of various platforms.
Entertaining:
Videos are easy to share on multiple platforms and also keeps the viewers on the page for a longer period. Around 72% of the audience prefers to watch videos than to read the static posts. The interactive videos have proven to be more effective in generating leads on the brand’s website than the written posts.
Convert viewers into paying customers:
The main motive of interactive product promotion videos is not to get a lot of views but to convert the audience into potential buyers. Once the viewer finishes watching your videos, you will surely want them to take an action like add items to the cart, give a call or book an appointment.
There are a lot of Call To Action (CTA) options all over the interactive videos as compared to the traditional videos where the CTAs are just at the end of the video. Putting CTAs in between the video is much better because if your video is targetting more than one product, you can easily put it right after the particular product gets featured in the video.
You can add other clickable features too in the video which enhances the experience of the viewers and increases the chances of converting them into buyers.
Increase in the brand popularity:
The public gets attracted to the brands that engage in modern-day trends and activities. This gives the brands the attention that they need as the consumers get attentive about what the brand is about to do or bring into the market. This is what drives engagement and is possible if you create promotional videos online.
Now you must be familiar with the benefits of creating promotional videos online and how it can impact your business positively. But you must also know the right way to create such content for the growth of your business. You can create amazing videos with the help of an interactive online video platform. The best advantage of using these platforms is most of them come with a self-serve functionality.
This means that the users will not have to do some crash course to learn how to create an interactional video. A lot of platforms have a variety of features. Some of them have basic video-making features while some have some advanced and better options.
Conclusion
Whatever platform you use for the creation of the interactive videos, make sure to check all the features the platform provides so that you can know if it’s fulfilling your business needs related to the video or not. Cinema8 is one of the best interactive video-making platforms with amazing user-friendly features.
