Did you know around 174 million people are members of health and fitness clubs worldwide? But given the pandemic situation, most people are now switching to online fitness programs for meeting their fitness training requirements. Thanks to the strong internet connectivity all over, accessing content online has become easier than ever. Have you been planning to build a fitness platform online? Great! In this article, we shall discuss all the crucial steps that can help you create an online fitness program. Stay with us and keep reading.
Importance of creating online fitness programs
Wondering why you should create a fitness program online? Fret not! We are here with your answers. Let us discuss some of the best reasons that explain the importance of creating fitness programs online.
The world is rapidly moving towards digitalization. Most people now prefer at-home fitness training. Hence, investing in an online fitness program makes a lot of sense.
Multiple monetization opportunities
Starting an online fitness streaming platform opens up many monetization options for you. Subscriptions are not the only way to earn money. You can consider selling fitness equipment, diet ebooks, downloadable fitness sessions, and much more.
The best part about building an online fitness program is that it helps you expand connections. It provides you with an opportunity to offer valuable fitness content that is missing in the industry and showcase your uniqueness.
How to create an online fitness program? – Step by step explanation
Have you been planning to start an online fitness program? If yes, keep reading! In this section, we are going to explain the entire process of creating your own platform. Let us look at aspects involved one by one.
Decide your offering
It is very important to wisely choose what type of content you wish to offer. First of all, you should consider conducting sessions that are virtually feasible. You should always make sure that you produce content that is convenient to consume and practice for consumers.
Also, perform research to find out what is trending in the industry. Plan out relevant content for your audience accordingly. Quality content is the key to winning your customers’ hearts.
Deciding the right business revenue model
You can set up three kinds of business models for yourself. Let us discuss them one by one.
SVOD stands for Subscription Video On Demand. In this model, subscriptions are typically paid monthly. Users can enjoy as much content as they wish. The best part is that this model offers flexibility to your users. They get access to a wide range of content. Moreover, you can earn recurring income.
However, you’ll need to invest in regular content. This needs prior planning.
TVOD stands for Transactional Video On Demand. In this, users consume content on a pay-per-view basis. Apple’s iTunes is one of the popular examples of TVOD.
You can keep selling your program for many years to come. With TVOD, it is easy to boost your business through referrals. However, there is no fixed recurring income in this model.
AVOD is Advertising-based Video On Demand. In this, users can watch content for free. Businesses earn make money in the fitness industry by playing ads on their platform.
One of the main advantages to customers is easy to access to content. However, long commercial ads might make them lose their interest in your content.
Choose the type of streaming
With online fitness programs, you can either offer your customers live streaming videos or pre-recorded workouts. Let us understand both of them.
- In live streaming, you’ll be able to conduct sessions in real-time and interact with your customers better. However, you won’t be able to take retakes in case of mistakes. Hence, you should be thorough with your lessons.
- In the case of pre-recorded workouts, users are offered better flexibility. They can watch the sessions anytime at their own convenience. Pre-recorded sessions are best for tutorials. In case of doubts, customers can watch the video again and again. However, you can’t establish an efficient connection with your customers this way. And, also you can’t personalize the workout session for your customers.
Build your fitness program
The best way to build your program is by planning a comprehensive set of solutions that you can offer your customers. Make sure that it is customizable.
Choose a revenue model that best suits your business style. Also, you can consider creating a fitness app or program with on-cloud hosting. The security element needs to be present too. Modern technologies like SSL certification, paywall integration, and DRM prevent unauthorized download and redistribution. Make sure to include some of these in your platform.
Set up your price model
Make sure that you decide on your pricing model beforehand. You can either choose subscription model or transactional. Maybe, you can give a free trial to your customers.
Ways to increase the subscription base for your online fitness program
Increasing subscriptions is one of the major concerns for anyone who runs an online fitness streaming platform. Let us look at some of the ways you can grow your subscription base.
- Referral offers
Start working on your customer satisfaction efforts. Higher the customer satisfaction, higher will be the referrals. Maybe, you can also offer some discounts to new subscribers to attract their attention.
- Facilitate customer loyalty
Quality customer service is one of the best ways to boost customer loyalty. It will increase your retention rate. People are more likely to stick around when you offer round-the-clock support and efficient customer service.
- Work on content
Coming up with new content is one of the top ways to prevent subscribers from canceling their subscriptions. Consider sending newsletters having links to new releases. This way they can directly access the content. Such accessibility increases customer satisfaction. And thus, the chances of subscription renewals increase.
- Follow the trends
Perform research as to what is trending in the industry. Keep up with the latest to offer the best content to your subscribers. This way, they stay glued to your program.
We hope our article helped you comprehend all the concepts revolving around the creation of online fitness programs. Now, wait no more! Start your development process today. We wish you ace your fitness program initiatives. Good luck.