Social shopping augmented reality, influencer marketing, and more – our social media trends 2021 forecast a rapid development in the direction of mobile lead generation and stronger integration of social channels.
Social media is still in the fast lane in 2021. Several billions of users visit platforms such as Facebook, Instagram, or YouTube. The influence of social media is not limited to the entertaining area. There are many possibilities for companies to generate attention from the target group. If you want to position your brand positively, you should keep the needs of potential customers in mind. In the future, customers want quick interactions and creative content to try out. I used these methods for my first project kissanime and the results was superb . But most of all, convenience plays an essential role when purchasing products. Therefore, all trends have an impact on the UX in the respective social networks.
1. Social media trends with micro-influencers
Social media platforms such as YouTube, Facebook, or Instagram are very suitable for companies that want to convey their brand to a specific target group. Therefore, the implementation of supporting your own marketing strategies with micro-influencers is not only represented in the Content Marketing Trends 2021. They are particularly characterized by close contact and regular communication with their followers. With influencers who have fewer subscribers, entrepreneurs are able to communicate their brand authentically and achieve higher interaction rates. But how can you find suitable micro-influencers for your company?
Using the search function of social media channels: Here the search field can be used for certain keywords that are related to the product or company. The #hashtag on Instagram is a great way to find the ideal influencer.
Through communities or social groups: Mention in comments can also be helpful. The frequency of the marking is crucial.
Using the company’s own page on social networks: keep an eye out for above-average active users, e.g. Superfans on Facebook who regularly comment on posts or like certain products.
By using analysis tools: Tools like Buzzsumo, FollowerWonk, or Influma can be used for researching brand ambassadors. These analyze and evaluate data from social networks.
2. Convenient shopping on social media
Shopify offers small to medium-sized retailers an infrastructure with which they can start or expand their online shops. From creating the shop to selling and marketing products to managing orders, shipping, and inventory: with this software, companies can provide customers with a practical and convenient shopping experience. Above all, however, products can be sold directly via social media. The decisive advantage is that you can reach followers and thus win new customers.
Simplified payment methods through i.a. Shopify Payment or a wide range of external payment services such as Apple Pay, PayPal, Amazon Pay
Online presence through the integration of all sales channels in one place. Social media platforms such as Instagram, Facebook or Pinterest in particular can be used to strengthen brand awareness and sales.
Provision of buy buttons that display and update all necessary information when purchasing a product. They enable payments without being redirected to an external website. These can be added in posts.
The transformation of social media into online shops has been building up for several years and will not stop in 2021 either. According to Shopify Inc., over a million merchants started their business on the e-commerce platform. In general, Shopify can see an increase in total revenue every quarter. For example, revenue increased by 45% in the third quarter of 2020.
3. The Insta-Stories Revolution
Video seeding remains relevant for marketing strategies in the Social Media Trends 2020. Especially with Instagram, short, entertaining stories are indispensable for companies in order to reach young users on their smartphones.
The majority of all users use Instagram stories. Even public broadcasters like Tagesschau or other television programs make use of it. In this way, target groups can be picked up where they spend most of their time.
Uninteresting content can be skipped more intuitively.
In the news feed, the user scrolls from top to bottom with his thumb and “has to” look at every content presented. In Stories, on the other hand, users can navigate to new content by natural tapping or swiping movements from left to right.
Communication in social networks thrives on ephemeral content.
There is a crucial psychological trick behind time-limited content: Due to the short availability, potential customers tend to buy products immediately. Ephemeral content also causes people to constantly check stories for updates for fear of missing out. For more information you can check other articles here.
In contrast to evergreen content, temporary content is available to use for offers or product updates.