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Roofing SEO: A Beginners Guide

Roofing SEO By Roofers101

When you are competing for potential customers in the roofing industry, it’s imperative to start with a strategy. There is no other way around. Just the way you did all the planning before starting the roofing company!

A lot of business owners struggle with keeping up the marketing efforts especially in the beginning when the returns are coming pretty slow. But keep in mind that this is the point where efforts put in the right direction are going to pay off.

As the marketing world relies more on digital means these days and customers are finding service providers online, you have to be good at roofing SEO. Really good at roofing local SEO. That’s because the local clientele is the lifeblood of a roofing business.

If you have recently set up a roofing business, this is a beginner’s guide to boost your SEO efforts.

Is Roofing SEO Different Than Other Industries?

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Technically, no. Search engine optimization has a single goal of achieving higher rankings for a website. It is crucial for any business to succeed because more than 75% of users never go past the first page of search results. If you want to get hired and be trusted as a roofing company, you need to be at the top of SERPs.

There are several ways of online marketing but SEO happens to be the most reliable one because it closes seven times more deals as compared to other means. So, just like any other SEO campaign, roofing SEO is all about making your website more prominent in the search results.

How To Get Started With Roofing SEO?

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Roofing is a tough business and you have to do a lot more than putting some shingles on the roofs. You mainly have to focus on two areas when it comes to SEO, on-page and off-page SEO.

On-Page SEO

The primary goal of on-page SEO is to make and improve the business website. In most cases, roofing SEO starts with on-page work. A business owner designs or hires a website designing agency to make an official business website. The content is optimized by using the right keywords, increasing the loading speed of the website, and making it mobile-friendly. This is more about the webpages customers will directly interact with.

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Off-Page SEO

The second important aspect of SEO is to work on the reputation of your website. You want all the major search engines to view your website as a trusted source of information for users and other high authority websites. You have to focus on content and social media marketing to get the word out, make your website more visible, and attract more customers.

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Your ultimate goal is to make customers choose you over other competitors for their business needs.

Tips To Boost SEO For Your Roofing Business

SEO is an ongoing process that needs continuous efforts and adjustment. You are not going to see results overnight but if done right, you can reach the top. Keep yourself updated with the latest changes in search engine algorithms over the years but here are some tips that have been proven to boost the SEO of roofing websites.

Start With Listing Your Business In Web Directories

One of the most effective and affordable means of improving the local visibility of your website is to list your business in major web directories. Roofing company listings not only provide precise and accurate information to your users but improves brand awareness.

Claim your business on Google My Business. It is an easy process that can benefit your business in several avenues and the best part is that you are not required to pay anything to create an account. Make sure the working hours, phone numbers, company title, and address are all consistent across different web directories. You must also add your business to roofing directories to attract more industry-specific customers.

Include Location-Specific Keywords In Your Content

Keywords are the key to your SEO strategy. If you want to be at the top of the search results page, you have to choose location-specific keyword for your content. There are major landmarks, popular street names, businesses, and cities in the USA so make sure you are adding location-specific keywords to let your customers know your location. Make it easier for them to come to you and search engines are more likely to rank you higher.

A lot of roofing businesses are missing on geo-targeting. Get ahead of the competitors in this aspect of SEO and win more local customers. You can always use keyword-finding tools or simply use the Google search bar to see the search queries made by local users.  Ideally, you need to incorporate keywords that target that every stage of the buying funnel.

Implement Keywords At The Right Places

Finding the right keywords is half of the game. Implementing them at the right place is the other half and the more important one. Incorporate the keywords in the meta titles, meta descriptions, and social media content. Focus on the intent of the keyword to incorporate them at the right places and when a potential customer searches with the particular keyword, you are more likely to appear in the search results.

Focus On Content Marketing

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When it comes to content marketing, quality, and quantity both matters. You have to produce quality content consistently to engage more users that can be your paying customers later. Content is capable of doubling your conversion rates so it is a core part of your SEO strategy. Publish blog posts that answer their common questions, provide useful and interesting information about your services. More than 70% of users prefer learning from educational content as compared to promotional ads.

Keep Building Quality Backlinks

Your website must have quality backlinks to rank higher. Get in touch with high-authority websites by creating original, high-quality shareable content. Share it with influencers and avoid purchasing links.

Roofers need to provide value to customers with their dependable services. Keep measuring your success on online and offline platforms and you are on the road to success.

Related Link

6 Essentials Different Roofing Services For Your Home


I have attended my B.S degree in Software Engineering I am much eager to adopt and know new technologies. And now currently Working as a co-marketing manager at

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