What is a digital marketing agency?
According to the dictionary definition, best digital marketing is the marketing of products or services using digital technology. Primarily on the internet but also via cell phones, display advertising, and other digital media. Such a simple description in one sentence, but it can be a complex process that needs to be well organized. And ensure that all your digital marketing works together and not in isolation. This is where the expertise of the best digital marketing agencies can make a big difference.
Traditional advertising, newspapers, and paper directories like the yellow pages are becoming less and less effective for businesses. Whereas a few years ago, people went to a computer to find a product or service, today people are connected to the internet every day and “live online”. Searching for information, a product, or a service is as quick and easy as searching on a laptop or computer at work or via a cell phone or tablet.
Different stages of the buying process
Digital marketing is about getting your information, products, and services out there when people search online. The best digital agencies understand the buying process of your products and services and ensure that your information is seen by the potential customer at the right time. In the world of digital marketing, the different stages of the buying process – research, consideration, and purchase – are referred to as “micro-moments” and the right digital marketing agency will present relevant information, services, and products at the right time in the buying process.
While some digital agencies also create and manage traditional advertising or trade marketing, such as newspaper ads, agencies that specialize in digital marketing focus on online marketing, as opposed to “marketing companies” that typically focus on television, radio, and print marketing.
To attract potential customers
Whether your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a quick, often immediate, and reliable way to attract potential customers to your business and increase sales. The best digital marketing agencies manage all digital advertising efforts based on return on investment (ROI), ensuring that you are attracting potential customers at a price that makes sense for your business and increases your revenue. Digital marketing benefits your business and answers the question, “How do I get more leads for my business?”
Functions and services of best digital marketing
Digital marketing, sometimes called website marketing, can be broken down into a number of important functions and services:
Search engine optimization, often abbreviated to ‘SEO’, is the process of ensuring that when people search for your business, service, or product, your website is found by search engines like Google.
Whether your website is an e-commerce site or a site selling services, it will help your business generate leads and sales if it is found using the search terms people use when searching on Google (often called “keywords”).
SEO requires expertise and an understanding of how Google reads your website. What messages and information do you want Google to read on a web page or website, and where to place that information so that search engines can find it. A good SEO company has a proven track record of placing websites in search results. SEO works best when proven methods are used to achieve rankings, in conjunction with the latest trends that drive traffic.
While SEO can be a stand-alone service, it is most effective when combined with direct marketing, social media, and reputation marketing. SEO is also the cornerstone of effective direct marketing, social media, and reputation management campaigns.
Pay Per Click
Pay-per-click (PPC), often referred to as “Google ads” or “online advertising,” involves placing ads at the top of search results for specific queries. These search queries can be words that people use in the “search” phase when they want to make a purchase, or targeted “purchase keywords” when potential customers want to make a purchase.
Although your ads can appear in any search, depending on your budget, you only pay when someone clicks on your ad and goes to your website or calls you directly from the search results page, i.e. you only pay when you receive a click from a potential customer, hence the name of this form of marketing “Pay Per Click” (often abbreviated as PPC).
Cost per click
The amount you pay per click depends on several factors. The “cost per click” (CPC) is based on the quality and relevance of the ad for the search term used. As well as the relevance of the page on your website where the potential customer lands. These factors form an overall quality score. The higher your quality score, the less you pay per click, and the less you pay to drive leads to your business.
The best PPC agency has a robust PPC management process to react quickly and take advantage of changes in your competitors’ PPC campaigns.
Unlike search engine optimization (SEO), which can take some time to have its full effect, Pay-Per-Click works instantly. As soon as your campaigns start working, they bring results to your business.
PPC is most effective when done in conjunction with SEO. A well-optimized website improves the quality of your Google ad campaigns. Which translates into a lower “cost per click,” meaning you get more leads for your budget.
Social Media Marketing
Social media platforms such as Facebook and Twitter are now legitimate places to target potential customers. Whether your business sells to consumers or other businesses, your potential customers are on Facebook and using it frequently.
Facebook is ideal for getting your services or products in front of customers in the “research phase”. Reminding them of them in the “consideration phase”. And getting your specific products in front of potential customers in the “purchase phase”. With such a large audience and the ability to target customers at all stages of the buying process. Facebook can be a great way to generate leads and sales and a high return on investment.
The best digital marketing agencies are able to demonstrate conversion rates and cost per lead resulting from social media marketing.
Again, social media marketing, especially Facebook, can be done as a stand-alone activity, but it works much better when combined with SEO and/or PPC. When a potential customer visits your website, their computer is marked as having been visited. This allows you to target computer users who have shown an interest in your products or services.
Manage your reputation
When a potential customer decides to make a purchase, they search the Internet for reviews and comments from previous customers. Your marketing and sales on the Internet can live or die based on reviews of your company, services, or products. Making sure that positive reviews are easy to find. And negative reviews are handled well can make a big difference in your conversion rate.
Many businesses are concerned about allowing the public to leave reviews openly. It’s impossible to please everyone all the time. And companies are concerned that a bad review will negatively impact their business. It’s best to have control over where customers are encouraged to leave a review. A bad review, if handled correctly, can be a positive for your business. If you handle a bad review, it shows that you care about reviews and therefore your customers.
A good digital marketing company will use one of the many recognized review platforms. And provide you with the tools and resources to collect, manage and respond to customer reviews.