How to Do Digital Marketing for Small Business in Kolkata
Do you recall the days when you could advertise your company using newspaper advertising, photocopied fliers, and billboards? Whether you like it or not, we’re approaching a day when few people will. These formerly successful marketing strategies are still in use, but they are losing ground to digital marketing strategies that rely more on pixels than on tangibles. In this post you will get to know strategies of digital marketing for small business in Kolkata.
The Basics of Digital Marketing for Small Business in Kolkata
Despite the enormous quantity of knowledge about digital marketing that is available, it doesn’t have to be a difficult subject for you and your company. Let’s define it, offer you some illustrations, and demonstrate how to make a basic plan of digital marketing for small business in Kolkata so you can get started right away.
Digital Marketing Definition
Any form of marketing that makes use of technology is considered digital marketing. Digital marketing is divided into two categories: online digital marketing and offline digital marketing.
Online digital marketing focuses on the internet, but offline digital marketing promotes a company or product through media like radio and television.
Role of digital marketing
Electronic devices are used in this non-paper form of marketing to disseminate information about a good, service, or company.The goal of digital marketing is to increase the number of people who see your company in order to increase sales. It aids in the development of your company, enabling further expansion.Digital marketing’s two main objectives are generating leads and raising brand recognition. When you use digital marketing to increase your exposure, you accomplish both goals.
Benefits of Using Digital Marketing
The next time you’re in a restaurant, on the train, or even at home, count how many people are always looking down at their phones. We are addicted as a culture. In actuality, Americans consume electronic media in some capacity for more than eleven hours per day. That fills the most of our waking time!
Almost everything we do these days is done online, including socialising, shopping, streaming movies and TV episodes, listening to music, reading the news, doing research, and more. Every day of the year, people are online. You will probably reach more people if you go where the people are.
Any firm that doesn’t use digital marketing will struggle to find a constant stream of consumers in the tech-heavy world we live in, unless it’s already a well-established company with strong roots and a solid reputation.
Even companies that began and succeeded without the current advantages of digital marketing might gain by modernising their advertising strategies to reach a wider audience.
Digital marketing advantages include increased website traffic, lead creation (which should ideally lead to more sales), and the opportunity to track the effectiveness of different marketing strategies so you can observe how people are interacting with your content and figure out what works best.
Types of Digital Marketing
The fact that digital marketing has several facets is excellent for you and your company. It means you have a lot of options for boosting brand recognition and promoting your goods and services.
If you’re just starting out with digital marketing, the infographic below lists some fundamental strategies that are either free or really inexpensive.
Search Engine Optimization (SEO)
Your website will be optimised through the process of search engine optimization (SEO) to get the highest potential position in search engine results. This implies that when a particular keyword is searched—one that is relevant to your business and, as a result, appears on your website—your website will come up.
The objective of SEO is to position your website as near the top of those search results as is practical. Increased website traffic should raise general brand recognition and boost the number of leads generated for your business. In the end, this results in increased sales.
Social Media Marketing
A digital marketing strategy called social media marketing uses platforms like Facebook, Twitter, Instagram, LinkedIn, and others to advertise your goods, services, and brand.Given that the majority of individuals have at least one social media account, this is a fantastic approach to attract a lot more customers to your company.
The term “content marketing” simply refers to the process of producing material that increases website traffic and lets people know that you and your company exist. Additionally, it should assist your target clients in resolving issues or getting past obstacles related to your goods or services.
The majority of the time, content marketing uses reading-friendly materials including articles, blog posts, e-books, white papers, infographics, and brochures. Writing guest posts for websites that are relevant to your industry is a fantastic method to provide informative content and promote your company.
Email marketing, another popular kind of digital advertising, is the simple act of promoting a good or service by email. Since the majority of the people on your email list have already shown interest in what you have to offer (after all, they signed up for it), email marketing is a great way to keep your message fresh in the minds of your potential customers.
With affiliate marketing, you may either promote someone else’s items and earn a commission on each sale, or you can pay someone else to promote your products in exchange for a fee.If you’re a blogger, for example, and you don’t have a real thing to sell, you can still make money by promoting the goods and services of others.Affiliates can assist advertise your products to their audiences, who are audiences you wouldn’t have been able to reach as readily as you can as a business owner with a product to offer.
In the pay-per-click (PPC) model of advertising, you place an internet advertisement but don’t pay until someone clicks it.
On search engines, these advertisements frequently appear above unpaid, organic results. For instance, the top few results in a Google Chrome search for “outdoor furniture” include “ad” next to the website name and description. These websites pay for each click that they get, but as a trade-off, many of those hits can result in purchases that they might not have otherwise gotten. In most cases, the little fee is insignificant in light of the sales generated by the advertisements.
Offline Digital Marketing
All of the aforementioned digital marketing strategies are instances of online digital marketing, which is Internet-based. Even while offline digital marketing does not always use the Internet, it nonetheless depends on electronic gadgets. Radio and television advertisements, digital billboards (think Times Square), and phone marketing such as mobile advertisements are a few examples.
Digital Marketing Examples
Now that we have a feel for the different types of digital marketing out there, lets look at some specific examples.
The greatest place to start is with your personal website. The secret to maximising the lead and sale-generating potential of your online presence is SEO. Your website will enlarge your audience and raise brand awareness on its own if you use carefully chosen keywords and phrases.
Social media marketing is possibly a digital marketing strategy that more people are familiar with. Tweets, Facebook posts, Instagram stories, and pins are some specific instances. These can be either paid advertisements or organic posts on the majority of platforms.
Even social media profiles in general serve as effective digital marketing tools because they boost awareness of your business globally and let you reach a wider audience. Consider it: Your LinkedIn page serves as a virtual business card that future employers and colleagues can use to learn more about you. Your social media accounts can all work toward the same objective.
Additionally, you can use email campaigns and weekly or monthly newsletters to advertise sales on goods and services, forthcoming occasions, new releases, and other things. Additionally, you can grow your customer base by communicating with them and providing discounts for loyalty. Knowing you’re marketing to people who are already interested in what you have to offer is one frequently ignored benefit of building an email list. A customer base that supports you and your goods will increase your chances of making additional sales.
Even your social media postings and email newsletters can use affiliate marketing. Say you manage a website for photography. You might discover a photographer that teaches others how to create cohesive Instagram profiles as an affiliate partner, for example, and offer that person’s service in the hopes of earning a commission.
On the other side, perhaps you’re an expert in Instagram and are seeking for photographers to assist you advertise your business. Then you could create your own affiliate network where you would compensate photographers for each sale they brought you.
How to Create a Digital Marketing Plan for Small Business
Your company’s objectives should be supported by your digital marketing strategies. Make sure your objectives are clear before moving on. You are fully aware of your current location. But in a month, where do you want to be? In a year, perhaps? ten years from now? Knowing this will facilitate your beginning.
Once your objectives are established:
Determine your ideal customer :
Who is most likely to use or purchase your goods or services? When the idea for your business first germinated, who did you have in mind? Spend some time defining your ideal client. Make your profile as detailed as you can. In terms of establishing a connection, seeing a specific person rather than a faceless mass is always more beneficial.
Determine exactly how you want to serve your ideal customer:
By this point, you are familiar with them. What do you hope to offer? How do you wish to improve that person’s family, business, or life? How will you ensure that you accomplish that as efficiently as possible?
Figure out where your ideal customer is located:
What is the address of this person’s (virtual, if not actual) residence and how can you get in touch with them? Are Facebook connections the most likely? Instagram? blogs about food? Podcasts? the neighbourhood farmers market? Explore the environment in which your ideal client thrives and make plans to meet there.
It’s time to focus your efforts on those outlets now that you know where that person resides. It’s terrific to spread the word as widely as you can, but ineffective advertising that’s dispersed throughout won’t likely be as successful as excellent advertising that is targeted in two or three well chosen spots. For instance, using one or two social media networks effectively is preferable to using all of them ineffectively.
Many of your marketing initiatives can be automated, just like customer support, to provide you more time and streamline your business in general. Just a handful of examples of effective marketing initiatives that can be scheduled to publish automatically include email newsletters and social media updates.
Digital marketing for small business in Kolkata appears to be fairly simple. As long as your objectives are clear and you are aware of your target client, it is possible. Poor material spread over all digital channels won’t go you as far as a well-thought-out strategy that enables you to focus on two or three profitable prospects. The Canva team created the following beginners’ guide to online small business marketing. It provides a visual summary of some of the free or inexpensive online marketing strategies we mentioned before. It serves as a fantastic visual primer for new small businesses. Please make sure to share this post with your friends and coworkers if you found it to be helpful.