How Does Your Website Design Make To Feel Your Customer?
When people think of the Internet and Website Design they think of technology. When people hear that I am a website designer, they see me as “kind of techy”.
But for me, the most interesting aspect of your online business is not technology. It is about human communication, and how you can create this in a visible environment.
It is often understood that “people buy emotionally, not intellectually.” Even when people think they are making a good decision, powerful and invisible factors are involved. In order to market effectively, we are told to look for the needs of our customers, to show that we. “feel their pain”, and to respond to clues in their body language and voice.
We do this very well in the “real world.” And we know that if we can have a direct, personal conversation.
there is a good chance we will close the sale or keep the customer happy.
For an online visitor, your Website developer in Jaipur is the next best thing for that personal conversation with you, colleagues, or employees. And as more and more people search for products and services on the web.
important that your site is a major factor in persuading them to take the next step with you.
So how does your website emotionally connect with your visitors? Do they feel listened to, understood, and informed about your online presence? you meet their real needs? Do your existing customers feel supported and respected when communicating with you online?
Or are you failing to evoke important emotional responses that can greatly.
increase your response, sales, and ongoing return on your Web investment?
Sensitive Feelings of Success Website
I have been working with client Web techniques in many industries since 1995. Based on this experience, I have found some important emotions that you need to arouse in your online visitors in order to create and maintain meaningful relationships.
How well your Website design does this can have a profound effect on visceral responses, which are natural to your visitors, and their tendency to buy or communicate with you.
All in all, I have twenty terms of emotional communication that I suggest on any Website. That is too much to discuss in this article, but let’s look at a few key points:
Do I feel recognized?
When we first meet in a business setting, we introduce or introduce ourselves, a statement about what we do, and why we should communicate.
When we talk to customers or prospects, it is important to show immediately that we understand their problems and needs, and that we have ideas and system logic solutions to deal with them.
The most important function of your home page is to complete this first introduction. You have heard the “twelve-second” rule about how long a visitor will stay on a site that they do not associate with.
Does it speak to me about certain terms that clearly define what services you offer, and what kind of clients or clients you work with? Does it use language that I would understand or does not know the jargon of your field of technology?
There are an astonishing number of websites that fail to provide basic information on the home page.
Each time you force a visitor to make a decision, such as “Do I click on the Contact Us page to get my address?” however, they will just leave.
And is it clear to me that you can – or would – want to help me? Do you work all over the country or just in your area? Will your visitors know what you mean by common terms such as “business plans” or “total business solutions” or should you be more specific about what you offer?
Do I Feel Married?
As we continue our discussion of the “real world”, we begin to discover the same points of interest, whether personal or professional. We start to feel like we can relate, and this helps to build our business relationships.
So your website design should make the visitor feel attractive – that they want to know more about your business, your products, and services – but also, in terms of their needs and interests. And you should give the visitor a clear feeling that you want to get those points of contact, and learn more about them.
If a visitor does not feel invited, if they feel left out to find their own way – if they are frustrated, confused, or not interested in your site, they will leave.
Does your site present a confusing chain of manufacturers, products, or options without any guidelines to choose from? Think about a conversation you might have with a customer in your store. You will find what they were looking for, and ask lots of questions to help them find the right solution to their needs.
So how can you emulate this process online? You can provide a “Help Me” page that guides visitors to other Frequently Asked Questions or other options and provide links to recommended products based on their responses. You can combine an interactive chat area with a customer service provider during office hours, or access a searchable database.
Do I Feel Convinced?
When a visitor sees your business for the first time, they need to be relieved that you are who you say you are and that you can deliver what you promise.
One of the most important things in establishing this communication component is to show the “face” of your business. Have you ever noticed how many website design can name their owners or the people customers will contact? It is so much easier to have a conversation if I know who I am talking to!
Customer testimonials and other third-party approvals are important factors in establishing trust – they mean a lot more to you than your marketing statements. How many sites have we all seen that are “nationally recognized” or “leading provider”?. ”? Prove it!
Include client quotes and success stories right on your site where they are relevant and in the middle as visitors participate in your content. If you win a prize, tell the guest what it means to him or her about how you were tested.
Do I Feel Motivated in website design?
Towards the end of our “real world” conversation, I hope we will close the sale, or we will talk about the next steps, or we might say “Let’s not keep in touch”. In order to do that with our online visitors, we need to persuade them to buy something, or tell us who they are, and give us permission to reconnect with them.
Many Web pages end up with no call to action or directions about where to go next. If you do not give a clear invitation, you are leaving the guest a chance to do it again – and you are in great danger of losing it.
So at every point on each page where a visitor might think “Tell me more”, or “How do I get this?” Don’t wait until the end of the page – they may not get there!
Yes, it is all too easy to adopt — even unwittingly — a negative emotion that tends to haunt the visitor, or it may simply have a negative effect on us.
One of my favorite bug search sites allowed me to enter my query and then told me “No results found.
How should that make me feel? Am I stupid? Or don’t you really want to help me?
Now, what about the results page that lets them know you can’t answer their question right away, but it does provide a link to your contact form so they can post a question or tips or suggestions on how to get more information?
The main feature of customer service is the opportunity to contact a live assistant – if your site offers this app, the search results page is a good place to increase its visibility.
I hope I have aroused your curiosity enough to revisit your Website.
Think about why visitors are coming to your site, which may be in their minds, and review your copy and navigate accordingly. Think of new and existing customers, staff, media – everyone who might have a reason to visit.
Proper integration will benefit you the most time spent on your site, the many calls from previously trained leaders, the most signed contracts, the happiest customers, the attention from new markets, the provision of strategic and collaborative partnerships, and details for effective new products and services.
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