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A Quick Guide to Hire Digital Marketing Agency for your Business

Want to find out how to find a trustworthy SEO freelancer?.You really have to be intelligent to find a reliable SEO expert. Any selection in a big hurry or due to cost sensitivity can result in loss of time and money. There are plenty of people in the SEO fraternity who follow unethical practices. Many SEO’s do inferior quality work. Unethical approach to SEO is not what search engines expects in 2020 But agencies and SEO freelancers still follow them and hence no results are achieved for the business. Unethical methodologies and assembly line SEO tactics does not work anymore in today’s world. Its no surprise that these freelancers still follow strategies which can do more harm to the client’s site than good.

Why you should never hire SEO Firm blindly

In 04/2012, Google started Google penguin, one of the auto back-link penalty update which impacted sites with link farms. Those web sites which did not followed the webmaster guidelines on backlinks were impacted by this up-date. Google used to penalise websites with poor links before also. They used to penalise the particular websites by manually penalising them. Like I explained before, the assembly line SEO approach used to work where one can just hire a low-cost resource to build links blindly and Google used to rank websites like a charm. If you want to say goodbye to your business then you are welcome to use black hat methods for link-building. Google penalty is usually resolved however an vital thing is that your SEO agency should know about this. Unfortunately what happens is that your own SEO company will erase all the mail messages which your website will get for penalty. You will always question what the heck is wrong with the web-site and why it is not ranking. I know that most people will say that they will change the SEO freelancer and sort this, but it will still be hard. Full reports are usually needed to resolve the penalties quickly, but since you will not have reports, you will find things challenging.

Top Three things to expect from a reliable SEO Firm

1)On-Page & Technical SEO.

Concentrate on Approach and not techniques. Web optimization is a channel that gives results in long term.

If you are usually looking for short term quick results then probably you should go for Google PPC. Pay Per Click will help you generate leads in no-time by putting your advertisement on page one of Google. Google PPC includes a large display network also. If you perform search engine optimisation as per Google’s recommendations then it is called White Hat search engine optimization. It works around the idea that one should follow the webmasters regulations and focus on your websites enhancements. search engine optimisation is the year 2020 and ahead is all about on-site SEO where features like header tags, meta-tags and content is key.. We suggest that you speak with your SEO freelancer and ask them to properly comply with these as a part of their SEO project.

2)Link Building

Back-links are the foundation for ranking on high competition keywords. Link building nowadays and going forward is all about relationship and written content. Is your SEO provider creating links the white hat way? That would be worth requesting. Reports for form of backlink, its domain authority, PA and site visitors should be checked regularly. Search engine optimization effort should not be judged dependant upon the number of links created but the high quality of links made by your SEO expert. Getting a good back-link is just like mining precious metal. It is hard to locate web sites who are ok to give a link-back.

3) Trust only Reports

Transparency in reports is what you should request from your SEO firm. Ask for an on-site-on-page and off-site SEO reports plan well before starting any SEO project. on-site SEO work modifications reports are important to be documented by the SEO firm so that you can review them should be noted in a report by your SEO firm|It would be great to have reports in Google docs about on-site modifications. I prefer Google docs thanks to the real-time monitoring convenience. Reports are generally essential to track the overall performance of any SEO campaign. All the backlinks that are created for the website should be in a spreadsheet with login details or information of the website webmasters. The records will be useful in future to examine the live and dead links.

My Last Suggestion

The most critical thing to check about a SEO expert is the results which they have delivered or meet with their present clients. I really feel sorry about people who who consider to work with SEO Company based upon just the costing. SEO Companies should be considered more like a partners who can increase the value of your business, so it is important that you choose the business wisely.

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