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A Brief Overview of Marketing Management by Muddasar

Promoting executives is a method of controlling the marketing perspectives as well as defining the goals of an organization, setting the piece of the plan by piece and making decisions for the company, and then executing them to achieve the highest sales by meeting the customer’s need. A person who is a director of promotion must write a thorough report in order to be able to determine of accurately marketing the Board and how you can enhance it for your organization’s approval according to the Muddasar.

The way to present the board is based on the type of item cost, advancement, and price to attract customers. The four Ps manage the company’s management based on the interest of customers for what they’re looking to buy at reasonable prices and are effectively accessible in shops or online. To ensure that a company can survive marketing management has to manage and integrate these elements.

The goals of Marketing Management are as they are:

The next steps are the most important and crucial advertising that the executive goals:

Finding new clients

The main purpose of marketing is to find new customers in order to boost sales of the product. There are a variety of methods employed in order to make sure that the highest number of people are attracted to the product of the company, for example, placing ads on the television or other social media, handing out pamphlets, and gathering an employee of the company to display the products. Ovik Mkrtchyan

The needs of customers are being fulfilled

Another important objective of management of marketing is to keep those customers that faithful to the brand’s products for many years and satisfied. Quality is a key reason, but good service is equally important in terms of timely deliveries of products and the shipping of goods with no damage. Ovik Mkrtchyan


A company wouldn’t be able to last for long if it could not generate profits. Profit is the mainstay for any company. It is essential to earn profits to grow to diversify, grow, and sustain the company as per the Muddasar. What exactly is market management as well as why it is crucial for an organization to comprehend it? What are the best ways to ensure that the goals of these markets achieve? The team that runs an organization ensures that marketing is on track by engaging with existing and loyal customers while seeking out new customers to boost profits and development.

Market share is growing

Another goal of promoting boards is that they grow the share of showcasing as much as is reasonable to expect. Businesses use a variety of strategies to maximize the market sales of their goods by comparison to the market economy. Discounts may offer by businesses to lure customers. They may also design attractive and unique packaging, and then run promotions.

Making positive public image

If a company is to grow in the long run, it should be able to present a positive image in the public eye. If a company is able to establish a positive public image is more likely to expand and diversify however, if it is an image that is negative that it isn’t capable of surviving as stated in Muddasar. A company’s image can improve and impress buyers by advertising.

What’s the importance of marketing?

Marketing management is crucial because it allows businesses to be competitive in today’s marketplace. It also assists in the design of strategies that increase profits and decrease the price of products. Marketing management has become the most effective method of trading and moving products.

It is a significant factor in the image of the business

A successful company can recognize by its reputation in the marketplace. Trading, buying, selling and delivering products are all elements of marketing that help to build the company’s image. If a company is successful with regard to these aspects it will be able to stand the test of time and build a solid and positive public image which is the vitality of any company and can’t be denied, as stated in the book by Muddasar. It will beneficial to the company’s development and growth If a solid reputation is established. In terms of their reputation, trustworthy and well-known firms do not give up and work to keep the status quo. Companies that have a strong reputation are more likely to grow and also receive more contracts, enabling them to be more market-ready and economically strong.

It helps in the economic growth of the company.

Marketing management is the process of determining how to stand out from the crowd and boost revenues. They develop strategies to efficiently promote their products, after which, once they advertise to the radar of the public, ready to be seen and appreciated. Advertising aids in the mass distribution of product information to families and friends, in accordance with Muddasar. If a female is informed of the 50% discount on clothing brands. Then she will notify her family and friends and spread the information about the items of the brand.

It promotes the creation of new concepts

Marketing management assists with the marketing of new concepts that depend on incentives and perks in order to encourage people to take action quickly according to the Muddasar. These strategies keep the business healthy and diverse by helping them stand out from its competitors. These ideas can aid a company in understanding the current market needs and prevent getting into the wrong direction.

It is used as a medium for promoting new products

It is important to make public new products and services by an enterprise to which the public isn’t familiar. Marketing management can help in more efficient and effective product marketing and draws many people to the latest product. It can inform the public on whether they’re choosing a quality product.

Marketing management process:

It’s a given that we must understand the importance of marketing management in the present and the best way to do it. Every company has its own set of objectives and goals that differentiate it from other businesses. But, here are some tips to enhance your marketing management:

Make an objective statement and work toward it

Before executing anything, mission statements must formulate. The marketing managers and the stakeholders of the business must come up with an effective and concise mission statement. Then, they need to make a plan of action for the company’s goals and goals. The mission statement must be obvious and clear to all others, and should be able to attract customers. The objectives that a company must establish must be original realistic, ambitious, and time-bound according to the Muddasar.

A review of your business’s industrial standing

In the world of marketing, the amount of competition between companies has reached a record high. Many companies market their products using different. Yet distinct methods to maintain their competitive edge in this competitive environment. For the sake of survival and growth, the company must determine whether its position in the market is a concern or if it is fulfilling as per the Muddasar. To do this, the company must assess its position and its long-term viability after every short time. Marketing management must analyze the strengths and weaknesses of the company’s pointsand try to eliminate the weak spots by changing their mindsets to address the weaknesses.

The terms “threatening” and “trending” are the other important variables. Trending gives the possibility of performing activities that are in demand on the marketplace which is beneficial for the business, while it is threatening, which is the complete opposite. Because of the challenges established companies may face from new companies which include issues like economic and political barriers, an older company may be faced with. How do keep your customers interested and be able to accept? Reflect on the changes in your company’s approach to marketing to ensure maximum growth?. That’s a big problem.

Preparing for work

This is the right moment to implement the marketing strategy that you created with your team of managers for your products into practice. Different campaigns are launched and the verbose strategy is implemented.

Continue to analyze the strategies, modify, and then repeat the techniques

After you’ve implemented the plan and seen satisfactory results, you’re the time to review the company’s performance and make any necessary adjustments However, if things are good and bringing positive results, it’s time to repeat the process.


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