When you think of building a brand, what is the first thing that comes to your mind? Let me guess.
Ok, I might have been wrong with you, but 99% of the time it works, simply because logos are designed to connect to our subconscious. If I told you that the logo only plays a small role in creating an impactful brand, that there are other elements that come into play that you need to know and apply. Otherwise, you and your brand are doomed.
It may sound a little harsh, but sometimes the truth is hard to hear!
You have the ability to create a brand that will be remembered, one that will come to a person’s mind when asked the question you just answered. Read on and you’ll find out how.
Step 1: Get to know your customers
You can’t just go into internet advertising and hope it works, because it won’t work and you will just waste time and money.
To be impactful, your brand must resonate with your customers, and you will achieve this by putting yourself in their shoes.
Research your customers by asking the right questions, such as: what is their age range, what platforms do they use, how do they buy, and which brand do they prefer? The answers can help you build a branding strategy around what is already working with your customers, something they relate to and speak to them.
Step 2: Speak their language
Think about a hobby or sport that you enjoy. Does he use a unique communication style?
Every online community has one, and if you don’t use their language, they won’t understand you.
Have you ever heard of the phrase “brand voice”?
It’s all you do as a business. This is your name, logo, colour and font you use. The content, images, videos and advertisements you post, and the platforms you use to do so as kissanime did.
Therefore, if you want to create a natural connection with your customers, you have to speak their language.
Step 3: Use a logo that speaks to your community
Your logo is part of your language and it deserves special attention because it is the face of your business, the cornerstone of your brand.
As professionally designed logo made a strong first impression and distinguishes you from your competitors. This is the reason why it is essential that it matches the audience you are targeting.
There are many things to consider when designing a logo, such as shapes, colours, fonts, and layout. If you’ve followed Element # 1, you have a good idea of who your target audience is and can start designing your logo based on that audience.
Step 4: Be 100% original
Customers love originality and once they find a brand that they find different from all the others, they share it without moderation because it is stylish to be original. And guess what, you are.
Don’t copy what others are doing, just be yourself, and use your company personality in everything you do. Whether it’s your branding strategies or the customer service you provide. Use whatever is at your disposal and integrate your personality into it; it’s a great way to be remembered.
Another way is:
Step 5: Don’t just sell, be humanely involved
Here I am not just talking about your sales or funnel pitch, it applies to the way you present yourself to your customers on all levels. You have to integrate a human aspect into everything you do. This aspect can sometimes get lost in the world where everything just automates but if you want to create a truly impactful brand, you don’t have to look like a machine. Talk to your customers AnimeSprout is doing the same.
When you contact your customers to thank them for purchasing your product or service, address them by name. They will thus have the impression that you are not yet another automated email. Make your employees a signature with a photo of them for their emails, blogs and posts. Be grateful to your community on social media by thanking them for their support. Apply these tips and people will buy from you.
Step 6: Be where your customers are
The more your community sees you, the more they will trust you. It is this proximity that is a powerful tool in creating a brand that we remember.
Now that you know which platforms your customers are using and how to reach them, it’s time to dig a little deeper. Each social network provides analytical data of exactly when your audience connects and visits your market. This is when you need to post content, images and videos.
This is how you will make your brand visible to your target audience, and if you follow the previous tips your users will share your brand within their community. Shared content recommending a brand is proven to drive sales.
Step 7: Influencers can help you
Influencers can be helpful in building brand awareness, increasing your community, and making your brand more impactful.
However, make sure that the influencer you’re calling on is a good match for you and that they prove to you that they’re worth what you’re paying by providing data about their audience. These will tell you how many views, likes and shares he got.
A more targeted approach is to use a micro-influencer. This is someone who has around a thousand followers and is close to your market. The advantage is that the audience of a micro influencer is more likely to be interested in what your brand has to offer, and can be a better investment than that of a well-known and expensive influencer.
Step 8: Always be consistent
Now that you have a voice, a personality, and your community, be who they think you are.
What I mean is not to suddenly change the look or the way to post: it will confuse your customers. This is the whole stake of the proximity that we have just spoken about, you want them to feel confident with your brand, that they know that they can trust you.
Consistency also goes for anything you put online. Use a posting schedule so that all of your content, images, and videos are uploaded regularly and consistently.
Not everyone who sees your brand will remember it, and that’s okay. All you need to do to make your brand impactful is make sure that the brand it targets (your customers) can find it, identify with it, and trust it. You will get there by putting yourself in their shoes, learning what they want and need, and then providing them. That way, those who really care will remember it.