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7 steps to an SEO strategy 2021

“What should be different in terms of SEO this year than in recent years? Set keywords, optimize ranking, done!” – If you think so, you should definitely read on. And everyone else who wants to stay successful with their SEO strategy, too.

SEO is no longer what it used to be: Setting the right keywords still helps you to write texts for a good ranking; But new evaluation parameters such as Topic Cluster, Page Authority.

SEO strategy tips explaining and Setting the right keywords still helps you to write texts for a good ranking,SEO services in Lahore.

The aim of this blog post is to offer you an SEO strategy template in the most concentrated form possible. Here, we mainly focus on the content side of SEO. Offpage SEO measures or aspects of technical SEO, such as improving loading times or avoiding duplicate content, are also important factors in successful search engine optimization; and should not be disregarded.

SEO Strategy 2020: Build Domain Authority

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What brings your website or corporate blog to the fore in search engines is no longer a strong collection of keywords for a target group, but rather strong content for your buyer persona (s). ” Page / Domain Authority ” is the magic word. This is characterized and influenced by good internal linking, relevant content, and trustworthy backlinks. The good thing about this is that you can influence these three aspects more or less indirectly. In this blog article today, we want to focus on the first two aspects, i.e. internal linking and creating relevant content. And this is how we do it:

  1. set goals
  2. Rethink the status quo
  3. Create core topics
  4. Create pillar pages (s)
  5. Create cluster content and set links
  6. Optimizing the content
  7. Monitoring

1. Set goals

No strategy can do without them: goals with which you can measure the success of your measures. Make sure they are SMART goals – that is , they are specific, measurable, attractive, realistic, and time. Examples of such goals include: “We want our contact form to be filled out 20% more often than last year by the end of the year.” or “By the end of Q2 our blog article XY with the keyword XY should end up on page 1 on Google.”

2. Rethink the status quo

First, check your existing website: does it even provide a solid basis for mastering the new SEO challenges in 2020 and beyond? A good SEO concept requires, for example, the possibility of adding additional pages as pillar pages, the integration of landing pages, and a blog that can be “fed” with cluster content. HubSpot users have it easy here, as websites generated with HubSpot meet all these requirements. The implementation of technical SEO and on-page SEO should also be checked in this step and optimized if necessary. A content audit, i.e. the inventory of your existing content, also makes sense here so that you do not create duplicate content in the next step.

3. Create core topics

The core topic is, as the name suggests, the (or one) core topic of your company. The further steps are based on the core topic (s); accordingly, you should pay them a lot of attention. The work is doubly worthwhile because knowing your own core topics is not only essential for creating the SEO strategy, but also helps you to generally fill your marketing quiver with sharp and accurate arrows. To explain this, let’s consider a two-wheeler shop for bicycles and motorcycles. Examples of its core topics would be:

  • Sale of and advice on children’s bikes
  • Sale of e-bikes for new mobility
  • Sale, maintenance, and repair of motorcycles
  • Maintenance and repair of all kinds of bicycles
  • Sale of accessories and equipment for bike tours

Depending on the company and product, you need several core topics. At Nomads Tech, our main topic is of course inbound marketing. Other possible topics for us are HubSpot, lead generation, buyer persona, etc. Sometimes it is also worth dividing larger core topics into many small focal points. So take your time finding your topics.

4. Create a pillar page (s)

Once you’ve created your core topic (s), the next step is to create a pillar page. Its task is to present and explain the core topic in detail. Also, don’t be afraid to write a very large pillar page – as long as what you have to say is relevant. In the HubSpot SEO tool, you can explicitly identify pages of your website as pillar pages and link them to your cluster content. This also makes it easier to control content performance.

Here, too, a practical example to explain: Our two-wheeler dealer writes a pillar page on the core topic “bike tours”. He will likely address the following topics, among others:

  • Which bikes are suitable for long tours?
  • Which apps (and which maps) are good for planning and orientation?
  • What clothes should you have with you?
  • How much luggage is necessary for a tour?
  • In which countries are there particularly beautiful tours?

5. Create cluster content and set links

The third in the group: Core Topic, Pillar Page and Cluster Content together make up the Topic Cluster – that is, the aggregation of all content into a Core Topic. We already had a pillar page (s); the content cluster includes all other content carriers that deal with the core topic; So landing pages, blog posts, videos, etc. You can build up and expand the cluster content step by step; Its purpose is to keep linking to the pillar page (and vice versa) so that the search engine bots recognize the links within the topic cluster – and evaluate its relevance accordingly. It also makes sense to work with internal links in the HubSpot blog tool. Don’t forget your existing content and continuously link it to your new pillar pages.

Tip: Start with some cluster content for each pillar page. But don’t leave it at that and keep adding to it: With every new piece of content, you strengthen your pillar page and give it additional authority. In our practical example, possible blog posts about the pillar page would include:

  • The 5 best bike toolsets for on the go
  • Across the Alps with muscle power: a travelogue
  • 10 DIY tricks on how to get ahead despite a defect
  • Which travel bag for which bike? Our recommendations

6. Optimizing the content

When you have adapted the content of your website according to the currently valid criteria for meaningful SEO, it is time to further optimize. And now it is time for a more leisurely pace in our intermediate SEO sprint: In terms of technical SEO, on-page SEO, and off-page SEO, SEO in 2020 is not that different from what you already know – or in our whitepaper ” SEO 2021: SEO Services“.

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It is still true: Above all, on-page SEO and technical SEO should be measures that you should constantly run in the background. That means it is not enough to just put pillar pages and cluster content online. This is just the first step. Because if your content is not always on-page and optimized for search engines on a technical level, it will have a hard time achieving a good ranking on Google & Co and Join SEO Agency in Lahore.

Technical SEO, Onpage SEO, Offpage SEO – Briefly Explained for Practical Use!
Whitepaper (including checklist) »

7. Monitoring

This closes the circle to the first point, which is about your SEO goals: When you have reached your goal after your spurt, you naturally want to know your time. Translated to SEO this means:

  • Do I have more visitors to my site?
  • Do they stay longer?
  • Do you contact us or do you upload further content?
  • Did I come first on Google with my keyword XY?

So watch the impact of your SEO strategy on your website. The more detailed this is, the finer you can turn the corresponding adjusting screws. The Google Search Console is a suitable tool for monitoring.

Nomads Tech giving the best Seo services in Lahore, like on-page, off-page optimization, and monitoring the website.

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