6 Tips for Creating Beautiful Custom Cardboard Boxes

Designing can be your most valued asset that can boost the perception your buyers have of your brand. Due to a lot of brands eyeing the top slot in the market, your need for effective custom cardboard boxes could never be higher. Even though many brands are well versed with the potential benefits of good cardboard packaging, not many give detailed focus on ‘how’ to style the boxes to attain their maximum positive effects.

Confused about where to begin? Do not panic, there are some creative guidelines that can give you improved results. Following the stated tips below can get you to the customers’ favorite brand list within no time. These fall easy on the budget while elevating brand recognition.

Have a look at these tips below that help in crafting the cardboard into enticing boxes:

First: determine your packaging needs

Why do you require custom boxes in the first place? Knowing this can guide you further in your styling process. You must know the set goals that you aim to accomplish through these boxes. It could be:

• Improved brand recognition
• Better brand identity among existing and new clients
• Give robust protection to your products.

Any or all of the above can be achieved with a customized approach to packaging. From selecting the cardboard stock to the right tones for the box colors, and making them capable of holding the precise weights, you can avail of the boxes for your exact specifications. Moreover, brand launches, product introductions, continuing the brand strategy, and more can easily be attained with these boxes defining your branding. Cardboard is a flexible material that can take any shape and varied sizes.

Two: Know your distribution channels

This too has an impact on your boxes. This is because products that have to be shipped need to be packaged in boxes that are fit for long transportations. Otherwise, if your brand sells more domestically, then the packaging needs to be focused on the appearance and aesthetics of the boxes.

Every point of selling has different requirements to make the boxes look fit for the part. This should dominate your priorities. Practical considerations need to be taken into account so that your boxes are aligned with your needs and the product type. Most international consumers complain of broken boxes or damaged products being delivered to them. Your brand must avoid this to be perceived as more reliable than the other companies.

Three: Design boxes according to your products

You can’t possibly start designing when you do not know what you are packaging for! The types of products you sell will determine the kind of boxes that would serve the purpose well. Particularly for perishable products or fragile items the packaging matters a lot in delivering the contents in their true form. The cardboard material can be formed into an array of box types including:

• Folding cartons
• Display boxes
• Auto-lock boxes
• One-piece mailers, and numerous others

Similarly, if you require packaging for smaller items, the custom cardboard boxes can be carved out of sturdy stock to ensure that the items are kept well and intact even during long periods of transit. The cardboard is a supportive stock that can be employed for a variety of tasks and practically for all types of product packaging. Such considerations will impose a memorable brand experience on your buyers and divert their focus solely on your products.

Four: Aim for simplicity to stand out

Visual displays can be retained for longer. The boxes can be imprinted with captivating illustrations to make the brand seem more worthy of attention. Simple branding elements can be more effective than over-the-top embellishments. You just need to make sure that all the accessories are suitable for use and positively add to the boxes’ appeal.

Many brands make their logo a centerpiece of attraction. Starting from picking the right spot to illustrate your unique logo is a good idea. The rest of the patterns can follow suit. The overall point of styling is to engage and delight the customers. This way your boxes can stand out from the competition easily. Your buyers can spot your products instantly as they enter the retail stores. Enhanced brand recognition can also be made possible through such boxes carved out of cardboard.

Five: Don’t let temptations ruin your efforts

When designing the boxes, it is easy to get carried away by in-your-face patterns and colors. Styling is more about charming the viewers than designing just for the sake of it! Professional stylists can provide the apt aesthetics that can grab the buyers’ focus with much more efficiency.

A productive way could be to include designs that are subtle and incorporate patterns in a not-so-obvious way. This can have dual effects; one it will make the products appear different than most other brands and two, your brand can have the opportunity to surprise customers with offbeat packaging. These help to increase the prominence of your brand without damaging the overall effect. Variations in design will keep your brand looking fresh and out-of-the-box. Cardboards are uniquely structured to support all kinds of printing and styling. So, feel free to accommodate your true brand identity within your packaging.

Six: Persuade them to engage in giving feedback

Customers trust a positive word of mouth the most. Positive reviews and getting to hear about a brand from friends can influence the buyers’ purchase decisions. Being part of this can get your brand an executive image.

You can aptly utilize the same packaging boxes for conveying the uses and effects of your products. The fact that cardboard is recyclable helps in expanding your brand reach to accommodate the maximum number of potential customers. Also, custom cardboard boxes help to establish constructive communication with buyers because they hold the capacity to be printed in various formats.

Conclusion

All the above tips can make the designing process simple and convenient with the cardboard stock. Make the most of your finances to obtain boxes that are better than the best!