5 Digital Marketing Mistakes You Can’t Afford to Commit During Pandemic
The article is published by Promodome Group to make you aware of the common flaws in your digital marketing agency in Delhi strategy. Watch out for these digital marketing mistakes – and implement the solutions – to stay on track to building a successful business. For professional assistance, contact experts at Promodome Group.
The digital realm is constantly growing and changing with time. Ever since this pandemic took over, businesses have started increasing their investment in digital marketing because it’s the only way, working. Digital marketing might seem overwhelming especially when you have just stepped into it. This is the reason why most businesses prefer hiring a reputed digital marketing agency in Delhi to do the work.
Here are some straightforward questions for you! How effective do you think your digital marketing strategy is going to be? Is it absolutely flawless? What if you are doing something wrong and you are not even aware of it? Your techniques and strategies should be engaging enough to attract your audience in a unique and creative way.
There are common mistakes that many businesses are making unknowingly that are directly affecting their website traffic, leads, conversion rate, and most importantly ROI. Can you relate to all this? If your answer is YES, then this article has something for you. We are going to point out what’s wrong with your digital marketing strategy. Here you will also find ways to fix them. So, let’s get started!
Most Common Digital Marketing Mistakes and Ways to Avoid Them
No Clarity About Your Audience
This is the first thing that should gain your focus. Not having a clear understanding of your audience will never work for your campaigns. What’s the point of marketing to people who are not at all interested in your products and services? By knowing your right audience, you can ensure that your content resonates with their interest and has the potential to attract them. If you want people to take action then you have to create value for the reader by distributing customer-centric content. So, before moving on to anything, start digging about the audience you will be targeting through your campaigns.
Not Sharpening Your SEO Tactics
Do you know that 93% of online experiences start with search engines? If you have a website, SEO is what it takes to increase its web visibility. There are so many SEO tactics that can present your business in front of your audience. But always keep in mind that SEO is a rapidly changing game. Therefore, you must keep honing your SEO tactics to make them work in the best possible way. You can also hire digital marketing company in Delhi to let professionals take care of your SEO strategies.
Neglecting Keyword Research
Keywords are the spine of every digital marketing campaign. 87% of users conduct searches online to get what they want and they use keywords for it. Neglecting the keyword research can absolutely ruin the essence of your campaign. Put yourself in the shoes of the target audience and think about what they would search on the internet that relates to your business. There are many keyword research tools available such as SEMRush and Ahrefs that can help you develop a robust SEO strategy.
Running Social Media Campaigns Without Goals
Creating valuable content that engages the audience will always remain one of the best practices for social media marketing. Don’t just post random stuff because you have to. The content you are delivering should have some goal of connecting the followers, adding values, and encouraging them to take action. Make sure that your posts are informative, inspiring, and entertaining.
Relying Completely on Paid Advertisements
PPC marketing might seem like an easy and shortcut way to achieve desired results but it is not as reliable as long-term digital marketing tactics like SEO and social media marketing. Moreover, if you are executing it without any solid plan, it can get extremely costly. It is recommended for you to save paid advertisements for later. Keep testing new strategies to grow reach, traffic, and conversions. If you are still unsure about it then get in touch with an experienced digital marketing company in india to yield profitable results.
Top Digital Marketing Trends 2021
Gaining an edge over the completion is not a difficult task if you are updating yourself with the ongoing trends. Read this post and know how you can stay ahead with these latest digital marketing trends.
At one time, data-driven marketing strategies, voice search engine optimization (VSEO), artificial intelligence were quite fascinating and ambitious but far from reach. But today, if you see these digital marketing trends are counted amongst the top priorities for every single digital marketing agency in Delhi. Hence, it becomes of utmost essential to check on these evolving changes to stay updated and ahead. And, not to forget Wendy Piers all true in his words – “Google only loves you when everyone else loves you first.”
It’s like word-of-mouth marketing which focuses more on key leaders for amplifying the brand message to a wide audience. Usually, influencers are well-known celebrities but a digital marketing agency in india can choose YouTube or Instagram personalities for the promotion of services or products as they can better influence the audience with their channels.
The reason behind influencer marketing is – it is more real than any corporate advertising and naïve in the market. It has been recorded that –
- 63% of customers choose the brand from their influencers’ opinion rather than what a brand describes itself.
- 58% of people announced that they bought a new product in the past 6 months on recommendations of influencers.
That is why the popular supermarket chain of Iceland decided to switch from regular celebrity ads to real-life moms for a campaign. They teamed up with a YouTube Channel named Mum. Now, many vloggers are promoting a product so that mums can connect with the brand.
Summing Up – It’s Time to Fix Your Digital Marketing Strategy
Use this guide to get rid of the mistakes that have been hindering the success of your digital marketing strategy. Make sure you are testing your efforts consistently to see what your campaigns are producing.
Beyond sticking to the tips, you can contact digital marketing specialists for professional assistance. Promodome Group brings you a qualified team of skilled experts who can refine your strategy and take your business up the ladder of success in record time. So, without making any further delays, get in touch with them today!