You can increase conversions by using quality eCommerce product photography in your online store when selling products. Online shoppers are more likely to rely on the details you provide on the product page than brick-and-mortar shoppers, who can physically hold the items they’re buying. The customer will not buy unless they can see what the product looks like, even when you write a great product description.
In What Ways Does Product Photography Help?
To effectively showcase your eCommerce business’ items, you must select the right product photography. With the help of specific techniques and strategies, you can capture images of your merchandise so that your customers can see its details and be inspired to purchase it. Besides using these photos on product pages, you will also use them in marketing campaigns and social media. Make your customers feel confident about your products by taking pictures of them.
Make sure you are not overly ambitious when choosing product photography props! Every product photograph should have the product as its main focus. Nonetheless, props can add character to a photograph and make it more enjoyable for viewers. It is important to use styling props like greenery, mirrors, backdrops, etc., and the right lighting in order to achieve the appropriate look.
1. Make Sure You Get To Know The Brand And The Product!
Creating the right mood and using the right props to compliment the product is crucial to eCommerce product photography success. Having already established a relationship with your audience, you probably already know what they are looking for. If you’re unsure, or just starting out, what should you do? Find out who will be interested in your products.
To give an example:
Is your product more budget-friendly or aimed at the luxury market?
Who are your target customers? Millennials or older customers? or for that matter,
Who can provide the best product photography service near me?
Asking yourself these questions before styling and shooting your products will save you a lot of time. You can find inspiration for food and product photography by exploring sites like Pinterest and discovering trends in the industry. Also, you will get ideas on what background and prop will work best for your type of food or product.
2. Brighten It Up!
It is not as difficult as you might think to create a good lighting scheme for a product photo. Considering you will be taking close-ups for product/food photography, you won’t require large lighting banks. You should either use natural light (avoid direct sunlight) or artificial light that spreads a soft, even glow around your subject. The circular shape of ring lights results in the light cast over your product being soft and shadowless. The light emitted will spread evenly without creating any harsh shadows. Because of the adjustable color temperature, a ring light can also mimic natural daylight. Therefore, you will have even more possibilities when it comes to presenting your product.
3. It’s Time to Backdrop!
In order to capture your subject’s mood, you should choose the right background for your image. In order for your product to look right, your background should match your product’s aesthetic. It will be jarring to shoot ultra-modern technology and choose a rustic, country-style background. Likewise, an industrial metal background would not serve as a fitting background for a natural skin care product. There are times when simple, single-colored paper or cloth work best as background pieces. You can enhance your food or product by using different textures such as wood or metal (even wallpaper samples). Be careful not to use colors that clash or patterns that distract from your food. When it comes to backdrops, investing in flat lay backdrops that you can use again and again is one of the easiest ways to achieve great colors and textures. From beautiful marble to textured concrete, backdrops are available in a wide range of styles.
4. Figure Out Your Photo Composition
It’s time to grab some props and start composing your photo after you have the lighting and background figured out. It saves a lot of time and avoids wasted photos if you do this ahead of time. A prop should complement the subject, not detract from it. Overcrowding pictures with food or props will lessen the appeal of the product. The focal point of your image should immediately give the viewer an understanding that you are selling something. Props are usually more powerful when they are fewer in number. When the image feels crowded, take a few away. Likewise, you can add several well-chosen styling props to your image to enhance the composition at the same time. Whether you are shooting food or product images, there are plenty of props available to you today – even styling sets! With Photography Styling Props, you can elevate your photos to the next level. An acrylic round mirror can be added to a flat lay to add interest and reflect light on the subject.
- Clear Acrylic Props – Excellent for adding layers of depth or as risers for your products.
- Geometric Foam Props – These Geometric Props come in a variety of color options. With Geometric Foam Prop Sets, any product will be flawlessly styled.
- Greenery Leaf Props – These are a great way to create an organic, botanical look to your shots. Among the varieties are Palm leaves, Moneta leaves, Eucalyptus leaves, and chrysanthemum leaves.
- Cubes and Blocks – Stacking up multiple blocks or styling your product around a monochromatic cube can serve your purpose of creating a unique appeal for your eCommerce products.
Wrap Up
Our guide to styling props, backdrops, and lighting for product photos makes a lot of sense, we hope you find it useful. It isn’t impossible for your images to make it to the A-list once you plan ahead and use the right props. Here are a few more tips for you on style before we move on!
- Consider the mood of your product when choosing a color scheme. Palettes and white go well with light items. The props can be bright, and the background can be grey to make a strong statement. Black or dark grey textured backgrounds can create a sense of mystery and drama.
- Ensure that your product is clearly sized and shown on a scale. You should choose smaller props for small products to avoid having them dwarfed by large props.
- Even if your only editing is to adjust brightness and contrast, most product photos will still need some editing before they are uploaded. Your images should be clear and well-exposed so that all of the colors and textures can be seen.
- Maintain your efforts. Just keep practicing! If you practice a lot, you will get better at taking photos and styling. If you practice more, you will also learn some valuable skills.